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Storm hits My Kitchen Rules figures

A severe storm in Perth last night may have cost Seven some 150,000 viewers for the finale of My Kitchen Rules.

My Kitchen Rules finale may have taken 1.52m viewers last night, but its figures were affected by a severe storm in Perth, that may have cost it some 150,000 extra viewers.

Just 51,000 viewers were officially watching in Perth as blackouts hit the city. In Perth last Tuesday the show had 194,000 and there were 163,000 last Monday night.

The finale performed best in Melbourne with 543,000 viewers ahead of Sydney’s 457,000 viewers.

Figures for Monday night were consequently down across the board last night which probably precludes much more analysis of ratings at this point.

There’s something slightly reassuring about that fact that even television networks can’t overcome the might of mother nature…

Update: Seven reschedules MKR finale for Perth (only) this Saturday 27th March

9:20pm My Kitchen Rules
10:50pm Walk The Line
1:30am Halloween: Resurrection

It also replays nationally today at 4:30pm on 7TWO.

Week 13

15 Responses

  1. @ryan: I very much doubt that the power outages affected only Ch7 viewers. I think you’ll find that viewing figures will be down around about the same percentage across the channels.

  2. But when probably three quarters of all OzTam boxes in a city were knocked out, you’d expect something to be done. After seeing the pictures in tonight’s news, and the figures on power cuts (estimated at nearly 160,000 homes at the height of the storm), that suggested viewer loss figure seems pretty dead on.

  3. @ Damo & Craig. You would have to be a moron not to realise the figures for MKR in Perth last night was an anomoly due to the widespread loss of power. It was regualrly around or above 150k in that city, for it to then crash to 50k for the finale there was definitely a huge affect on the show. These aren’t excuses, it is purely common sense.

  4. Yay! Glad 7TWO and 7 Perth are repeating it. My power went out at 4:30pm and came back on at 3:30am this morning. I can’t miss who won as they had them on Perth radio this morning, but I still want to know what happened.

  5. Good on TVW7 for scheduling a replay of MKR this Saturday. But it should have been aired this Wednesday at 9.30pm in place of a repeat episode of Criminal Minds, which in turn was scheduled to replace a new episode of Gangs of Oz.
    And what about Desperate Housewives and Brothers & Sisters?

  6. @CrAig: MKR built and maintained its 1.3-1.5mil audience, performed well in key demos and landed in the top ten programs every week (usually top five, often top three). While it might not have had the raw numbers that Masterchef pulled in its final weeks, it won two of the most competitive timeslots of the week and diluted Top Gear and 2.5 Men’s audience to the point that it ultimately beat them.

    All in all, I’d say Seven would be very happy with its performance.

  7. I love the excuses already. Face it, even with the extra 150,000 viewers from Perth it falls short of what they were hoping. It was no MChef. It barely rated higher than some Today Tonight episodes

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