Eddie McGuire’s production company McGuire Media will co-produce a new AFL show for Telstra “Sunday Footy Wrap.”
To be broadcast on Telstra’s NextG mobile phones and on Big Pond,the show will feature former Footy Show regulars Trevor Marmalade, Dermott Brereton plus comedian Lawrence Mooney (The White Room) and AFL commentator Michael Christian.
Mumbrella reports that while McGuire won’t have a hands on role, it will be co-produced with Abundant Media, Cos Cardone, former head of light entertainment at Nine.
The show will begin this Sunday from 7:30pm.
Host Dermott Brereton said: “Rather than wait until later in the week, Sunday Footy Wrap will be the first footy show on television to wrap up the weekend’s highlights,” Dermott said. “An essential part of the program will be viewer participation through social media services like Twitter and if we think their opinion counts, we’ll have them on the show in the following weeks to talk more.”
Chris Taylor, director of Telstra Media said, “With Telstra set to launch BigPond TV through IP televisions and the new T-Box during the 2010 footy season Sunday Footy Wrap will soon be available in the living rooms of the fans as well as through the mobiles, the web and Telstra’s new T-Hub.”
“Developing local content and supporting Australian production is an increasingly important part of Telstra’s content plans, especially as we roll out IPTV,” Chris said. “The Sunday Footy Wrap will be a terrific addition to our slate of live sports production.”
Sunday Footy Wrap is free and unmetered for BigPond customers watching online, while NextG mobile customers will need to buy the $5.95 per monthly AFL action pack.
McGuire Media is also run by former ABC reporter Frank McGuire, brother of Eddie.