TEN has confirmed it will launch a general entertainment channel in the second half of the year.
The new channel is expected to have a unique name, but TEN has not indicated what programming will appear on it.
To launch sometime after June 30, the channel will not be built on repeating shows that debuted on the main TEN signal.
“It will be a general entertainment channel,” David Mott has told The Australian. “It’s got to be original.”
The channel also won’t be treated like a poor sibling of TEN.
“It will have equal weighting with TEN. In the digital environment, why wouldn’t you?”
TEN has been hit hard by the arrival of 7TWO and GO!, which pick up audiences similar to that of SBS. While TEN has had ONE on air for more than a year, it has struggled to compete with the channels playing broad, international TV.
Meanwhile Nine’s second digital multi-channel would not be launched until after July.
Seven has confirmed it is also planning a second multi-channel for this year, although the format and timing are not known.
Networks are also awaiting the outcome of the Anti-Siphoning List review which could allow them to play more sports on digital multi-channel.
Source: The Australian