Nothing like a good bit of spin when it comes to the fight between the Free to Air networks and Pay Television.
The latest press release from Free TV Australia (which represents Seven, Nine and TEN) reckons that in Survey 3 people in Pay TV homes were watching more Free TV than they did in Survey 2.
In Survey 2, Free TV says it overtook Pay TV in terms of share of nightly viewing in Pay TV households with a 46.5% share, and by Survey 3 48.7% of nightly viewing in pay TV homes, while Pay TV accounted for only 43.4% of nightly viewing. The data is selective, excluding ABC and SBS, and focusses on 6pm – midnight.
If you were just looking at the graphs you might think there had been a huge turnaround in the third Survey. After all, that Free TV column is more than twice the size of the Pay TV one, right?
It’s 48.7% to 43.4%.
So how come it’s twice the size please?