The Logie Awards trended as a one of the Top 10 topics on Twitter internationally last night, as those in the know were tweeting their reactions to the show.
By early this morning they were tweeting about the parties that were still going.
Dannii Minogue even managed to tweet the Gold Logie winner about half an hour before it had aired -all the way from London.
But the most alarming slip came in the form of the Sydney Morning Herald which published an article with all the winners at least 45 minutes before Ray Meagher had been announced.
That sent journos in the media room, who were under embargo until the end of the TV broadcast, into a tailspin.
The Sydney Morning Herald blunder appeared to come from its online staff rather than the author of the article.
It isn’t the first time print newspapers have been privvy to Logie winners in order to have the results published the next day. The newspaper also moved to take the article offline and republishing it later, but the damage had been done.