Spoiler Free: A local newspaper in Sydney has leaked tonight’s evictee from MasterChef.
The North Shore Times, a bi-weekly newspaper in Sydney’s north with a readership of just under 100,000, has been accused of breaking a media embargo.
The paper was finalised late yesterday and was due to hit the streets tomorrow, but was delivered to parts of its distribution area early this morning.
Readers are now reportedly calling the paper and TEN to complain.
A TEN spokeswoman said, “It is true, basically the North Shore Times had assured us that [the paper] would not be available until Friday, would not be on sale until Friday … so they have broken an embargo.”
While media embargos are common practice TEN’s reality series has been the victim of media breaks before, in part due to its sheer popularity and partly due to management of the series by TEN publicity.
A Sunday Telegraph story publishing Poh Ling Yeow as winner last year was the result of the network offering dual “winner” interviews to the newspaper ahead of the final airing.
TV Tonight has previously been requested not to publish genuine interview quotes from contestants who let slip too much in an on-the-record interview, for fear of it hinting at future storylines.
The network also places 8:45pm embargos on print information while the winner is revealed on screen at 8pm and filtered all through Twitter. As a result this site takes immediate info from on-air content and not Press Releases.
Up for eviction tonight are Alvin, Jonathan, Marion, Matthew and Claire. Depending on who goes, this site may log the news tonight….
TEN is now wisely planning a live finale reveal to avoid Grand Final leaks.