The Nine Network is stepping up its use of Facebook, Twitter and website presence.
There are around 1000 members of its Facebook account who are providing a flurry of bouquets and brickbats over shows, programming and stars. Some are currently suggesting a network boycott unless Footy Show star Andrew Johns is sacked. Another compliments Ben Fordham on his job hosting ACA last week.
Such Feedback will be interesting to monitor, given Nine dumped its public forum on NineMSN.
A Current Affair has also revamped its website, including offering the show streaming from 6:30pm AEST.
The site will also allow Tracy Grimshaw to be sent comments in real time that she will be able to read on air.
Nine News chief Mark Calvert said the build-up of support on Facebook last year for the return of Hey Hey It’s Saturday, and its subsequent debut audience of 1.5 million, had shown Nine that social networks could provide a ratings groundswell.
“You can potentially turn a night if you can turn a handful of viewers because of something they’ve seen on Facebook,” he told The Australian.
Source: The Australian