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Ratings rumble in Week 25, but Nine wins.

TEN was second on four nights in Week 25 and SBS nearly pushed into double figures, but Nine won the week thanks to the State of Origin.

Week 25 was a week of events with the State of Origin, Australia’s Got Talent finale and Hamish and Andy’s Caravan of Courage all scoring with viewers.

It was a week in which TEN was second on four nights, pushing regular rivals into third place. Nine was lagging behind Seven until the State of Origin came along and delivered 2.16m viewers. It was the #1 show of the week. This week SBS almost broke the 10% barrier.

The Nine Network won with 26.4% over Seven’s 25.3% and TEN’s 22.2%. The ABC had 16.6% and SBS 9.4%.

In primary channels Nine was 23.5%, Seven 22.5%, TEN 21.2%, ABC1 14.4% and SBS ONE 8.8%.

In digital channels GO! scored 3.0%, 7TWO 2.9%, ABC1 1.7%, ONE 1.0%, SBS TWO 0.6% and ABC3 0.5%.

Nine again won all three key demos 16-39, 18-49 and 25-54.

Seven won Melbourne, Adelaide and Perth, Nine won Sydney and Brisbane. TEN beat Nine in Melbourne.

Seven won Monday, Tuesday, Friday and Saturday. Nine won Sunday, Wednesday and Thursday. The ABC ranked ahead of TEN on Saturday.

Rnk Description Stn Network Sydney Melbourne Brisbane Adelaide Perth
1 State Of Origin Rugby League NSW V Qld 2nd – Match Nine 2,160,000 950,000 273,000 848,000 49,000 40,000
2 Australia’s Got Talent Seven 1,955,000 630,000 570,000 319,000 214,000 223,000
3 Masterchef Australia Ten 1,840,000 490,000 654,000 274,000 217,000 203,000
4 Hamish & Andy’s Caravan Of Courage: Great Britain & Ireland Ten 1,749,000 435,000 638,000 298,000 208,000 171,000
5 Masterchef Australia – Challenge Ten 1,667,000 489,000 561,000 216,000 188,000 214,000
6 Seven News Seven 1,509,000 369,000 437,000 306,000 181,000 216,000
7 Modern Family Ten 1,486,000 366,000 522,000 257,000 149,000 192,000
8 Seven News – Sat Seven 1,463,000 387,000 437,000 315,000 171,000 153,000
9 Today Tonight Seven 1,459,000 351,000 421,000 294,000 175,000 218,000
10 Seven News – Sun Seven 1,456,000 345,000 461,000 290,000 123,000 237,000
11 NCIS Ten 1,449,000 390,000 431,000 309,000 144,000 176,000
12 State Of Origin Rugby League NSW V Qld 2nd – Pre Match Nine 1,407,000 642,000 187,000 579,000 *** ***
13 Nine News Sunday Nine 1,406,000 428,000 402,000 272,000 165,000 139,000
14 Doc Martin ABC1 1,405,000 361,000 431,000 261,000 165,000 187,000
15 Good News Week Ten 1,395,000 385,000 450,000 270,000 137,000 153,000
16 2010 FIFA World Cup: Gha V Aus Live SBS ONE 1,392,000 513,000 406,000 178,000 124,000 171,000
17 Underbelly: The Golden Mile Nine 1,390,000 455,000 400,000 231,000 116,000 188,000
18 Nine News Nine 1,306,000 359,000 419,000 258,000 135,000 135,000
19 Sunday Night Seven 1,283,000 289,000 391,000 286,000 121,000 196,000
20 Masterchef Australia – Masterclass Ten 1,244,000 340,000 438,000 196,000 135,000 134,000
21 Two And A Half Men -Mon Nine 1,234,000 328,000 444,000 245,000 82,000 134,000
22 A Current Affair Nine 1,171,000 314,000 399,000 229,000 115,000 113,000
23 The Gruen Transfer ABC1 1,164,000 352,000 377,000 127,000 148,000 159,000
24 Customs Nine 1,162,000 401,000 320,000 193,000 122,000 127,000
25 Spicks And Specks ABC1 1,162,000 313,000 371,000 123,000 177,000 178,000
26 Better Homes And Gardens Seven 1,136,000 318,000 331,000 223,000 138,000 126,000
27 Send In The Dogs Nine 1,132,000 364,000 325,000 178,000 122,000 143,000
28 Islands Of Britain Seven 1,124,000 287,000 339,000 267,000 118,000 113,000
29 State Of Origin Rugby League NSW V Qld 2nd – Post Match Nine 1,121,000 524,000 *** 597,000 *** ***
30 Sea Patrol Nine 1,110,000 316,000 325,000 201,000 120,000 147,000
31 Breaking The Magician’s Code: Magic’s Secrets Revealed Seven 1,106,000 303,000 342,000 199,000 124,000 139,000
32 Two And A Half Men -Rpt Nine 1,095,000 299,000 380,000 214,000 87,000 115,000
33 Nine News Saturday Nine 1,090,000 255,000 385,000 220,000 135,000 96,000
34 Australia’s Funniest Home Videos Nine 1,079,000 306,000 347,000 209,000 118,000 99,000
35 Agatha Christie’s Poirot ABC1 1,074,000 319,000 345,000 170,000 112,000 128,000
36 The Big Bang Theory -Rpt Nine 1,074,000 298,000 387,000 184,000 74,000 132,000
37 The Force – Behind The Line Seven 1,064,000 276,000 310,000 188,000 94,000 197,000
38 Border Security – Australia’s Front Line (R) Seven 1,061,000 265,000 318,000 207,000 93,000 177,000
39 ABC News ABC1 1,058,000 300,000 335,000 171,000 114,000 139,000
40 Grey’s Anatomy Seven 1,054,000 353,000 280,000 165,000 124,000 132,000
41 Law And Order: Svu Ten 1,053,000 325,000 356,000 133,000 128,000 111,000
42 Top Gear Nine 1,049,000 263,000 329,000 241,000 99,000 117,000
43 2010 FIFA World Cup: Ger V Aus Live SBS ONE 1,048,000 456,000 293,000 153,000 59,000 86,000
44 The Mentalist -Rpt Nine 1,034,000 293,000 364,000 176,000 86,000 115,000
45 Home And Away Seven 1,030,000 300,000 291,000 176,000 130,000 133,000
46 Shrek 2 -Rpt Nine 1,004,000 339,000 293,000 181,000 86,000 104,000
47 2010 FIFA World Cup: Gha V Aus Pre-Game SBS ONE 992,000 388,000 272,000 146,000 77,000 109,000
48 Lie To Me Rpt Ten 985,000 216,000 432,000 111,000 123,000 102,000
49 Desperate Housewives Seven 978,000 265,000 340,000 157,000 95,000 121,000
50 Merlin Ten 958,000 281,000 262,000 146,000 125,000 145,000
51 60 Minutes Nine 948,000 291,000 222,000 211,000 93,000 131,000
52 NCIS: Los Angeles Ten 946,000 240,000 317,000 156,000 112,000 121,000
53 Ten News At Five Ten 942,000 240,000 293,000 165,000 105,000 139,000
54 The 7pm Project Ten 942,000 219,000 302,000 218,000 102,000 100,000
55 Getaway Nine 891,000 257,000 305,000 175,000 71,000 83,000
56 Agatha Christie’s Miss Marple ABC1 885,000 255,000 281,000 139,000 97,000 112,000
57 Midsomer Murders ABC1 874,000 245,000 243,000 134,000 141,000 111,000
58 Brothers & Sisters Seven 867,000 270,000 291,000 133,000 67,000 106,000
59 ABC News-Sa ABC1 861,000 242,000 276,000 166,000 102,000 76,000
60 The Good Wife Ten 851,000 212,000 261,000 161,000 93,000 124,000
61 Australian Story ABC1 849,000 254,000 265,000 171,000 71,000 88,000
62 Bill ABC1 838,000 244,000 225,000 142,000 112,000 115,000
63 Greatest Cities Of The World With Griff Rhys Jones ABC1 828,000 242,000 270,000 133,000 86,000 98,000
64 Doctor Who ABC1 814,000 262,000 155,000 170,000 99,000 128,000
65 Medical Emergency-Rescue Special Seven 787,000 178,000 281,000 123,000 97,000 109,000
66 ABC News Up-Date ABC1 776,000 213,000 216,000 133,000 105,000 110,000
67 CSI: Crime Scene Investigation Nine 775,000 230,000 230,000 112,000 84,000 118,000
68 Law & Order: Criminal Intent Ten 775,000 180,000 287,000 74,000 131,000 102,000
69 Four Corners ABC1 743,000 241,000 213,000 137,000 61,000 91,000
70 Two And A Half Men -Tue Nine 725,000 166,000 267,000 137,000 73,000 82,000
71 Neighbours Ten 721,000 183,000 249,000 131,000 76,000 82,000
72 7.30 Report ABC1 719,000 231,000 199,000 136,000 68,000 85,000
73 Hot Seat Nine 718,000 192,000 241,000 146,000 75,000 64,000
74 The Footy Show Nine 717,000 124,000 276,000 157,000 77,000 84,000
75 Deal Or No Deal Seven 713,000 153,000 231,000 143,000 95,000 91,000
76 The Simpsons Ten 704,000 183,000 236,000 109,000 85,000 90,000
77 M-National Treasure Seven 696,000 164,000 254,000 128,000 79,000 71,000
78 ABC News-Su ABC1 693,000 211,000 186,000 126,000 66,000 103,000
79 CSI: Miami Nine 690,000 151,000 243,000 99,000 91,000 107,000
80 Nine’s Live Friday Night Football Nine 690,000 394,000 *** 296,000 *** ***
81 Around The World ABC1 680,000 176,000 243,000 104,000 76,000 80,000
82 How I Met Your Mother Seven 667,000 181,000 180,000 152,000 58,000 97,000
83 Catalyst ABC1 650,000 236,000 141,000 139,000 63,000 71,000
84 NCIS Fri Rpt Ten 649,000 137,000 226,000 109,000 83,000 94,000
85 2010 FIFA World Cup: Ger V Srb Live SBS ONE 647,000 258,000 173,000 72,000 60,000 84,000
86 How I Met Your Mother-Thu (R) Seven 645,000 164,000 172,000 174,000 54,000 80,000
87 Medium Ten 631,000 175,000 196,000 104,000 85,000 70,000
88 2010 FIFA World Cup: Ned V Jpn Live SBS ONE 621,000 265,000 164,000 89,000 47,000 56,000
89 House Ten 611,000 149,000 203,000 106,000 70,000 83,000
90 Media Watch ABC1 607,000 174,000 199,000 111,000 53,000 69,000
91 Qi ABC1 607,000 174,000 210,000 85,000 72,000 65,000
92 Grand Designs Revisited ABC1 599,000 140,000 236,000 98,000 49,000 76,000
93 M-Forgetting Sarah Marshall Seven 596,000 140,000 182,000 93,000 71,000 111,000
94 Foreign Correspondent ABC1 596,000 173,000 152,000 131,000 66,000 74,000
95 2010 FIFA World Cup: Arg V Kor Live SBS ONE 595,000 229,000 186,000 75,000 44,000 60,000
96 Voyage To The Planets ABC1 591,000 172,000 170,000 120,000 63,000 66,000
97 Stateline ABC1 588,000 165,000 187,000 92,000 76,000 69,000
98 Seven’s AFL: Rnd 13: Hawthorn Vs Essendon Seven 579,000 9,000 370,000 5,000 105,000 90,000
99 Doctor Who: Confidential Cutdown ABC1 579,000 207,000 142,000 84,000 63,000 83,000
100 Ten News At Five Sun Ten 579,000 170,000 176,000 88,000 64,000 81,000

Pay TV ratings will be added tomorrow.

Week 25

18 Responses

  1. @Mike, why would that surprise you? There isn’t a huge difference in population (couple hundred thousans) in cities that both have populations of 4.something million.

    If one were, say, 8 million and the other 2 million, then yeah, I think it would be strange that the smaller city had more television viewers, but when the populations are that close, it could go either way as to which city watches more television.

  2. Those Doc Marten figures fascinate me – 1.4m @ 7:30 saturday night! More people watched this than Underbelly. Puts the paltry 500,000 for BORing into perspective as well.

  3. It just “Go’s” to show people that as much as Nine have been in turmoil over the past few years due to bad executive mismanagement, David Gyngel and his team really are more switched On than alot of people give him credit for.

    How Ten ever thought that they would do massive numbers outside of Melbourne with Sports on One and Leckies copycat but smart move with poorly named 7Two amazes me.

    If Nine can get the News crown back from Seven the once dominant network will be unstoppable.

  4. Any reason why people in Melbourne tend to watch television in higher numbers than the larger city Sydney? Pretty amazing considering the way the ratings are worked out .

    Just curious is all.

  5. London week ratings should be interesting since that’s kinda where the first season got a lot of interest (HK I mean).
    Surprisingly Ten has 4 of the top 10 shows.

  6. this time last year ten were dominating all demos. i don’t think teir lineup is particualrly better or worse this year, either is 9’s, the one thing that is different is the impact of multichannels. ONE is really letting them down.
    unless there is some mega advertsing maket for netball and mortorbike racing it’s hard to imagine how it is worth consistantly getting 1/3 the audience they could be getting from an entertainment channel.

  7. Just a small observation …going on previous weeks Ten tend to win the 16-39 and 18-49 when multi-channels are not factored into the totals. Not a criticism of anything published here but merely an observation that Nine don’t dominate that much when multi-channels are reported separately.

  8. Saturday is a really massive problem for TEN, each week undoing all the good from their performance during the rest of the week, and costing them demo wins.

  9. So the jugganuaght MC, isn’t unbeatable. It’s good to see.
    * Not that i hate the show or channel10. I like channel 10. I think MC is a ok show.

    Just thought i might add that before i get attacked by MC n Ch10 fan boys again.

  10. Not sure what the advertising market is like for sports viewers, but you’d hope for Ten’s sake that it is good. Because One is really costing them big time.

    I’d imagine repeats of Mean Girls, About a Boy and Adam Sandler movies on a 24 hour loop on their 2nd channel would get a better result.

  11. Don’t think the demo wins should be reported for the ‘network’. Not blaming David for how he reports what he’s given but I’d love to know how Nine did in those demos, particularly the first two, without the benefit of Go. Advertisers for the most part buy individual programs, not networks. I’ve used Go a bit this year for a particular youth skewed publishing brand and would never have done the same for any program on Nine.

  12. Ten would have won the 16-39, 18-49 and 25-54 demographics if not for its own poor showing on Saturday and the huge audience figure for the State of Origin.

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