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3.96m watch MasterChef finale

3.96m Australians tuned into MasterChef Australia: The Winner Announced last night.

3.96m Australians tuned into see Adam Liaw win MasterChef Australia‘s final last night.

The figure for The Winner Announced is for the final portion of the show in a 5 city metro. With regionals added the figure was 5.2m. The peak was 4.35m (5.74m with regionals).

The show now takes third place behind Lleyton Hewitt’s Australian Open final in 2005 (4.04m) and the 2003 Rugby World Cup final, since the start of OzTAM ratings since 2001.

TEN had a combined network share of 44.3% for the evening doubling its rivals Seven Seven (21.6%) and Nine (19.3%).

Last year it averaged 3.74m in 5 cities.

By comparison The Great Debate pulled 1.24m on Seven and 1.22m on Nine. ABC1 had 484,000 watching.

Dancing with the Stars had to settle for 1.06m.

TEN’s phenomenal success with MasterChef cannot be understated, in terms of ratings, revenue and media attention. The show has captured the country’s imagination and soared past the success of other TV juggernauts The Block, Dancing with the Stars and Underbelly. Not bad for a show that many thought could never replace Big Brother.

Week 31.

This post updates.

Source: OzTAM

49 Responses

  1. I am wary of ratings figures – going by those numbers roughly 1/4 of Aussies watched it right? I was in a meeting this morning with 22 people and only 2 had watched and in my office of 13 only 1 had watched. Something ‘feels’ a wee bit off.

  2. A smashing finish to a great season of TV! The word most often associated with Masterchef is “inspirational” and looking at Adam and Callum last night, it was hard not to feel it. They both conducted themselves with humour, humility and good sportsmanship, and demonstrated themselves as true role models.

    I thought the challenges were ample in terms of tension and difficulty, and they finale remained true to the format of the season.

    Congrats to all at TEN who worked tirelessly to bring us some truly engaging TV.

    All I can say is bring on Junior Masterchef! I’ll be the first to admit the promo last night already has me on board. Those kids had me cringing at my culinary attempts and laughing out loud. A little girl kicking Matt Preston in the shin? Priceless!!

  3. @AlexM, yes it is. Largest audience for a non-sporting tv show since OzTam was introduced in 2001. Just under six million watched it when regionals are taken into account, meaning over one in four people in Australia watched it. Completely extraordinary, what a thrill for Ten and Fremantle.

  4. Northern Rivers/Gold Coast – which hasn’t quite embraced Master Chef as much this year had 110,000 – usually 80,000 is the top show but the Top five shows on Ten last night were all over 75,000!!

  5. I saw the show maybe half a dozen times throughout the series and not full episodes either. But i did watch the final last night. I thought it was a good watch, not sure about the ‘no tension’ comment below.

  6. Ten/One’s combined share was 44.3%, compared with 41.3% for the corresponding night last year. SBS had 4.1%, well under last year’s 7.8%. 3.96 million for The Winner Announced is a staggering figure, but for the second year in a row, it failed to break the record for the most-watched program on Australian TV since 2001. It is now #3 on the overall list. It also failed to set a new audience record in Adelaide too, only attracting 418,000 viewers. In comparison, the election debate did very well in combined totals, pulling 3.41 million across four channels (ABC1, Seven, Nine and Ten), including 1.12 million in Melbourne and 630,000 in Adelaide, which would have been a record.

  7. Yes, a MasterChef Professionals would be great, but some chefs are a little camera-shy when it comes to showing off their skills.

    Top Chef Masters in the US is fantastic and the competition is fierce, but there are a lot more chefs working there than in Oz. We’d probably only see second-tier chefs compete here, whereas Top Chef Masters had such names as Susur Lee, Wylie Dufresne, Jonathan Waxman, Graham Elliott Bowles (coincidentally one of the judges on the US MasterChef starting this Tuesday in the US), et al. Love to see it though.

  8. the afl will have too pull one out of the bag to supass master chefs number. but they won’t and they will try and spruce up the pre game entertainment rubbish now

  9. @ slydoggie: I Believe TEN was interested in producing a professional series, similar to their production of Celebrity and Junior MasterChef series’. Maybe we will see one in 2011.

  10. Note to Mott and TEN: If these amateurs can dish out some awesome looking dishes, why not have a mini-series of MasterChef Elite, with professional chefs from around Australia….6 weeks, maybe Sun, Mon nights only…then we can see some really spectacular cooking!

  11. Ten’s main channel share was 41.8%. Their combined network share (including One) was 44.3%. According to Ten, Masterchef Finale peaked on 4,211,000 and the Winner Announced peaked on 4,348,000.

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