Seven’s new promo for The X Factor, which talks about the “one in a million” chance of finding someone with star quality, has Kyle Sandilands, Ronan Keating, Natalie Imbruglia and Matthew Newton.
But where is Guy Sebastian?
He is nowhere to be seen.
Hopefully this isn’t a sign of what’s to come.
Meanwhile, media and marketing website Mumbrella noticed some similarities between the “Evolution”-style promo from Seven and a bronze Film Lion-winning piece by DDB France.
After that Rescue Special Ops copycat promo, is Seven borrowing ideas now too?