It was the show they said would never last….
Today The 7PM Project notches up its first birthday on air.
For most of its run in 2009, and indeed even part of 2010, there were many summoning TEN to axe its news-comedy show helmed by Charlie Pickering, Carrie Bickmore and Dave Hughes.
On any other network it would arguably have been ditched long ago. But TEN and Programming Chief David Mott stuck to their guns and gave the Roving Enterprises show room to find its feet. A little boost from MasterChef at the same time as Daylight Saving ended durely didn’t hurt.
Now the show is a success for the network, tackling some subjects that commercial current affairs steer away from. While it isn’t always perfect, at the very least it is raising topics to a youth audience that might otherwise be ignored in such a timeslot. It even picked up a Logie Award for Bickmore.
Along the way the roles of James Mathison and Ruby Rose seem to have diminished, and it isn’t anywhere near as breathless as its early weeks when it tried to cram too much in. Regular guests including George Negus and Denise Scott are a welcome addition. Watch for those creative segues Dave Hughes has to come up with to link funny video footage to the story that has preceded it -a tall order. Friday’s Metro Whip-Around is the perfect bite-size surprise package.
Last Friday night the show even won its timeslot -not the first time it’s happened, but a rare achievement.
It will be interesting to see how the show fares from next week without MasterChef attached to it, but clearly it has found an audience who understand the product, which is a lot more than could be said twelve months ago.
Happy birthday all…