Rumour: Don’t mention News 24
Update: The ABC confirms SKY News plays hardball over the channel name "News 24."
Rumour: TV Tonight hears whispers that the rivalry between SKY News and ABC over the upcoming News channel has seen SKY play hardball over the channel name.
Is it true SKY has delivered a letter to ABC insisting that it has ownership of “News 24” branding and that the channel must only ever be mentioned as ABC News 24?
Instructions are believed to be filtering through ABC ranks that the channel must always be described in its entirety….
It’s gonna get ugly, folks.
Update: The ABC confirmed to Crikey that Sky has “raised concerns with us.”
“The name of the new channel is ABC News 24 and that is what we have been using and will use as the appropriate title,” a spokesperson said.