TEN CEO Grant Blackley today defends the OzTAM ratings system today in an article in the Sydney Morning Herald.
He says claims of a flawed ratings panel and suggestions of dramatically declining audiences have fuelled unnecessary confusion.
“Suggestions that fewer people watch television in this new landscape are incorrect. The year started slowly because big shows were not scheduled until after the Winter Olympics,” he writes.
“But, as expected, audiences bounced back. The total television audience has grown year on year. At the end of survey week 25, total audiences are up 3 per cent across primetime and 3.3 per cent across the entire day. More significantly, viewing of the elusive 18-34 demographic is up 9.2 per cent in primetime.”
TEN owns OzTAM along with Nine and Seven.
The network will release its mid year ratings report after the end of next week.
You can read the rest at the Sydney Morning Herald.