TV Switch-off for politicians
So why are current affairs shows so nervous about having politicians appearing on their shows?
It was nearly a moment of coming full circle.
On last night’s 7PM Project, the team asked why our politicians are more interested in going on TV entertainment shows than News programmes.
With Tony Abbott appearing on Hey Hey and Julia Gillard having appeared on Are You Smarter than a Fifth Grader? it was a fair question.
But some might just as quickly toss The 7PM Project into the same basket. After all, it isn’t exactly Lateline, is it?
Footage reminded us that Rudd had appeared on Rove (that’s three Roving shows for pollies by now), Joe Hockey waved a tiara on Talkin’ ‘Bout Your Generation, (another TEN show) and Peter Costello had famously joined Kerri-Anne in the Macarena dance.
Today The Age tackles the same subject in an article asking why our current affairs shows are so nervous about having politicians. TT‘s Craig McPherson says viewers switch-off when pollies come on.
But 7PM Executive Producer Craig Campbell said, ”We get some of our best bits and fun out of politicians; they are one of our best bits of fodder.”
The show has open invitations to all senior politicians and has no fear of a ratings dip if the political parties take them up. Like ACA and TT, The 7pm Project analyses the minute-by-minute ratings of each program to see where viewers tune in and out.
While the former say their audience disappears if a politician comes on, Campbell says the same does not occur on 7pm.
Last night Charlie Pickering also noted that Julia Gillard hadn’t appeared on the show since becoming PM, but had made several appearances before landing the top job. Well, she is just a little bit busier now.
Source: The Age