Today we get our first glimpse at ratings for ABC News 24 from OzTAM data.
On Sunday it pulled a share of 0.7%, which was higher than ABC2 (0.5) and ABC3 (0.3%).
The figure for what is essentially an “opt-in / opt out” style of programming is for the standard 6pm – midnight block. No single show made it into the Top 100 for the day despite 146,000 for Captain Mack (ABC2) and 113,000 for Iron Man (ABC3).
Rival multichannels did big business on Sunday with GO! pulling a 6.0% share ahead of 7TWO’s 4.1%. The figure helped the Nine Network steal Sunday night from Seven.
ONE was strong thanks to the FIA Formula One Championship, taking second place on 4.3%.
SBS TWO was 0.8%.
SBS TWO: 0.8
ABC News 24: 0.7
Update: ABC Managing Director Mark Scott said, “We are delighted with the first figures we’ve received for ABC News 24. A reach of over half a million in a single day has exceeded our expectations. This result reinforces our belief that the Australian population has a strong interest in an independent, free-to-air news service available 24 hours a day.”
ABC News 24 achieved Free-to-Air Share % of:
· Daytime (6am – 6pm): 1.4%
· Prime Time (6pm – 12mn): 0.7%
24 Hr Reach for Sunday 1st August (5-minutes consecutive)
· ABC News 24: 523,000 (3.5% of the 5 City population)