On the day that the Seven Network announces the re-branding of 7HD to 7mate, multichannels were flexxing their muscles in last nights ratings.
Spartacus: Blood and Sand pulled an average of 223,000 viewers last night across its 2 hr premiere. It peaked at 341,000 and was the top show in digital channels. The premiere of Human Target averaged 154,000.
ABC News 24 also cracked the Top 100 shows for the night broadcasting The People’s Forum from Brisbane. There were 128,000 viewers (preliminary figures) watching at 8pm when PM Julia Gillard was speaking.
For the second night in a row, a show on ABC3 beat the best that ABC2 could manage. Total Drama World Tour was 153,000 ahead of Penelope on 129,000. The best for 7TWO was W.A.U.: China Revealed on 127,000.
On primary channels there were big audiences for Gruen Nation, World’s Strictest Parents and Spicks and Specks. Meanwhile Sunrise also topped the 400,000 mark, with Today 102,000 behind it.
Without much traction from its digital channel, TEN was left to take fourth place.