Discovery Travel & Living will re-brand as TLC from September 1st.
TLC, originally known as “The Learning Channel, will carry a variety of informational programming covering cooking, family, home style, weddings and more. It promises to “celebrate everyday life and special occasions by offering both new perspectives and shared experiences from real-life people in remarkable circumstances.”
It will join with other Discovery channels in the Asia-Pacific region including Discovery Channel, Animal Planet, Discovery Science, Discovery HD World, Discovery Turbo and Discovery Home & Health.
Tom Keaveny, executive vice president and managing director, DNAP, said, “With the launch of TLC in the region, we believe that we have a perfect complement to our flagship factual network Discovery Channel and expect to build a strong second flagship lifestyle brand that will offer our affiliates and advertising partners two quality networks to target both men and women, allowing them to reach Asia-Pacific’s affluent audience.”
Expected titles to come will include Cake Boss, Say Yes To The Dress, La Ink, Globe Trekker, Glutton For Punishment, Bizarre Foods With Andrew Zimmern and World Café Asia.