TEN tipped to announce Eleven
A new digital channel aimed at 16-39's will complement TEN's broader 25-54 viewers.
TEN is expected to announce its new entertainment channel, Eleven, today -according to The Australian.
The new digital channel will replace ONE SD and focus on a young demographic of 16-39 while TEN reaches out to 25 – 54.
The network is hosting briefings for analysts, investors and the media today in which Eleven is expected to be announced. TEN has indicated a new channel coming for some time, originally due earlier in 2010.
Titles such as MasterChef Australia, The 7PM Project, The Good Wife, NCIS and and upcoming dramas Bluebloods, Defenders and Hawaii Five-0 are expected to remain on TEN but there is speculation Glee, The Cleveland Show and upcoming sitcoms Raising Hope and Mixed Signals may shift to Eleven.
Other potential titles could include the return of Supernatural and the premiere of the Melrose Place remake.
The Network is also likely to announce more from Hamish and Andy soon.
The third channel will follow Seven announcing 7mate last week, to launch September 25.
TEN’s 2011 Programme Launch is set for mid-September.
Source: The Australian