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Gruen Transfer to screen (another) banned ad

The Gruen Transfer will air an advertisement for euthanasia that was banned by Free TV Australia.

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The final episode of The Gruen Transfer on Wednesday will air an advertisement for euthanasia that was banned by Free TV Australia.

The Pitch segment rcently challenged two agencies to sell ‘Compulsory Euthanasia for over 80s’

Euthanasia advocate Dr Phillip Nitschke was so impressed that he asked the winning agency The Works to make a genuine ad for his organisation, Exit International.

The ad, which was due to air on Channel Seven, was banned at the last minute by Free TV Australia, even though it had previously been passed as an idea, script and finished version.

This week Gruen screens the ad and discusses the strategy behind it.

Also this week:

In our final episode for 2010, we present the moment Australia has been waiting for … We couldn’t pick a government. We couldn’t come up with an AFL winner. But we can guarantee that by the end of the show, someone will walk away with the GRUEN POLISHED TURD, an accolade so lofty it can only be given to the WORST AD OF ALL TIME.

Wil Anderson, Todd Sampson, Russel Howcroft are joined by Contagion creative director Bridget Taylor and DDB National creative director Matt Eastwood. And a couple of surprise guests, one breathing, one cardboard…

How Do You Sell? Airlines
Why do so many airlines around the world use sex to sell? Are they really pimping out the cabin crew? Our look at airline advertising kicks off with the soft-porn campaign of low cost Russian airline AviaNova and ends up at another type of pimping:

Oprah Winfrey’s much hyped forthcoming visit to Australia…

The Pitch: In final episode tradition, we continue the Trans-Tasman pitch with Y&R (Wellington) Vs M&C Saatchi (Sydney) challenged to come up with a campaign to make Aussies and Kiwis forget their differences and become one country.

It airs 9pm Wednesday on ABC1.

2 Responses

  1. Voluntary euthanasia (emphasis on “voluntary”) is an important issue which should debated, not sidelined. It’s a pity that some members of the religious community try to impose their sad “moral” values (lacking in compassion) on other people. It’s about the right of choice and self-determination.

    As a 68-year-old, I don’t feel vulnerable and won’t be pressured by anyone. I want my end-of-life choices to be respected. When it’s time to go, it’s time to go. It may be sooner, it may be later, but it comes to all of us in the end. Now that diseases that kill us off fast have been more or less defeated, do we want a protracted, painful, undignified death from cancer or dementia, or do we want the option of a quick, peaceful death?

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