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Kids in the kitchen

The media campaign for Junior MasterChef moves into overdrive this week, ahead of the premiere next Sunday night.

The media campaign for Junior MasterChef moves into overdrive this week, ahead of the premiere next Sunday night.

The Sunday Telegraph prints this photo of the group of 50 contestants, aged 8-12, which includes Jean Kittson’s 12-year-old son Charlie. Nine year old Nicholas already aspires to own a French restaurant, with subsequent plans to release a cookbook entitled, How Do You Like Your Lamb?

Allies of the show are sending out lots of positivity to media.

Matt Moran told the Courier Mail, MasterChef was going to ”change our whole culture”.

”Now we have a whole generation that are actually into (food) and are keen to try new things and they’re pressuring their parents to buy better ingredients and cook something better than a piece of protein and vegetables,” he said.

”I think we’re seeing a total seismic shift,” Donna Hay adds. ”These kids (on the show) were cooking way before MasterChef, but MasterChef has brought them forward and it’s going to bring the rest of the kids forward with them.

”And there’ll be a whole load of kids right behind them that will be learning just as fast as they did and that’s really, really exciting.”

The show has three Sunday night episodes before the Commonwealth Games interrupt the flow.

Source: Sunday Telegraph, Courier Mail

6 Responses

  1. I won’t be watching. My opinion of the franchise has been jaded by the last season where it was one big infomercial.

    I do wonder how much drive the kids themselves have, and how much of their drive is actually coming from their parents oushing them?

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