Renewed: The Block
Nine is happy thankyou with the demos and 'client opporunities' in The Block, and declares it will return in 2011.
- Published by David Knox
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Just a day after its revival hit the screens, Nine has announced The Block will return in 2011.
Despite pulling third place in Total People, Nine has been quick to point out the premiere won its timeslot with its target 25-54 demographic. The show is also an advertiser’s dream with plenty of ‘client opportunities.’
Nine’s Director of Programming, Michael Healy said, “Nine is very happy to announce another series of The Block will be made next year, as the show has proved again to be extremely popular with the target audience, and with Nine’s advertisers.”
Peter Wiltshire, Nine’s Director of Sales & Marketing said, “Our clients were overwhelmingly supportive of The Block this year. Their commitment and support helped us to deliver a very entertaining TV show. The immediate decision to renew for next year gives us the luxury of time to work closely with this year’s clients for the next series.
“When The Block 2010 was announced we were inundated with interest from our client base, so we are excited to have another series to take to market. It is yet another case of Nine’s local, advertiser-friendly content delivering for both viewers and advertisers alike.”
With all that product placement inundating the show it’s arguably delivering more for advertisers than viewers thus far, but it may yet provide some good drama (the pie warmer wins so far).
Last night the show pulled 1.13m viewers, beaten by Border Security and Glee.
Nine will call out for contestants later this year.
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- Tagged with Border Security, Glee, The Block
23 Responses
@Salf.
The TV industry programmes for and measures success by demos. Every single network CEO has come out and said publicly that total viewers is not important, and demos matter much more. That is the industry talking.
And considering we all come here to discuss the industry…. well…..
Come on Nine – give us a New big show. Not just boring old tied formats.
@Mikey Ten take risks but also rate 3rd and sometimes 4th of all the networks. I dont know if that is a glowing report for taking risks.
I don’t know what it is but Scott Cam really annoys me
Is there anyone at Nine capable of creating anything new?
I thought the block was great! I can’t see what the big deal is about product placement, I’d prefer to hear Scott Cam tell me about the unbeatable hilux as passing reference in program that sit through a brand power ad. Those of us with Tivo and IQ are all fast forwarding through the ads now anyway
I quite liked the show but found the product placement so over the top that it was difficult to watch. I may just make a conscious decision to not buy anything from the sponsors to make myself feel slightly better about watching it. It will need to get better though. Not much going on so far.
Just days after ten announce a bunch of new shows for 2011, nine come out with this?! Seriously nine… Yawn
Just like Reg Grundy said it’s all about money and business these days and how marketable something is with all their shoddy product placements and keeping their clients happy by shoving their products in the show rather than actually creating good television masterpieces.
Thats strange cause Ten has their figures out saying they glee won against the block in all demos including 25-54, their 25-54 share was 34.3% Nines was 34%
It’s very premature to renew The Block for next year based on the ratings figures for one night. What if they decrease next week and keep dropping?
It would have been renewed before the figures were out anyway. It’s a show that keeps clients happy. I wonder if the clients on Random Acts of Kindness are has happy their products will now only be seen on GEM?
Russell, this is not america. Australia accepts total people as the primary ratings indicator, not just TVtonight. but the demos for the block were nothing special anyway.
Ah, TV Tonight – hanging on to the out dated total people model still – after all these years! 🙂
Nine are stuck in the past. Old shows… old news.
boring
There was some love for The Apprentice Australia last year… but no renewal.
i refuse to watch anything with scott cam both him and tim bailey are the 2 most unwatchable people on tv
I was expecting the headline of Gone: The Block not Renewed: The Block, Nine are more dumber than I thought renewing a show after the first episode premiered that low, fair enough if it rated over 1.3 million, however it didn’t.
“Advertisers dream” – No kidding. The Block couldn’t contain more product placements if it tried.
Sigh…
Can’t nine comission something new. I’m sick of seeing the same old shows trotted out. Slick shows like Junior MasterChef make the Block and Hey Hey look clunky and dated.
I lost count of how many ‘client opportunities’ there were last night. Absolutely disgraceful. This isn’t ‘australian’ content, its one Big ad
Nine need a big New commision. The Block, Hey Hey, Farmers & Top Gear are all great but they’re Old.
Nine programmers need to take a look at the risks Ten takes with big commsions like MasterChef.
Please nine give us something New!!!!!
well this would make 7&ten’s day.
they made this mistake with ladette to lady, renewed it too soon then they were stuck with a second season which pretty much ended up going to waste. with little promotion and airing in a late slot and seemed to be over in a few weeks.
although it seems they might be gearing for a season earlier in the year in 2011 with this early announcement. so by the time ten’s “The Renovators” comes along people will be well and truly over the genre. which could be what this is all about because if Renovators is another Masterchef we all know how much strife the competition is in.