X Factor cooked by the kids
Two big reality shows go head to head, with one thumping the other.
- Published by David Knox
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Seven’s first live show for The X Factor was cooked by Junior MasterChef.
TEN’s 90 minute reality series dominated with nearly 1.75m viewers, leaving The X Factor trailing at just under 1.1m viewers across its two hours. It was pretty clear TEN’s show was going to come out on top, but it was a question of how big the margin would be.
Seven’s show was even beaten by Midsomer Murders on 1.35m and 60 Minutes on 1.2m raising serious questions about the level of interest in singing talent formats in Australia. These days it seems the country would rather watch kids cook than sing. Seven has invested heavily in the show in terms of rights, production and marketing. This was the night it needed to step up.
Elsewhere last night Modern Family‘s finale performed at 1.21m, Offspring slipped under the 1m mark to 990,000 (at the later start of 9pm) and Sunday Night held at 1.2m.
The Jim Stynes documentary Every Heart Beats True ruled in Melbourne, the only city where it aired in primetime with a huge 628,000 -it was the city’s #1 show of the evening.
On digital channels The Big Bang Theory continues to draw a loyal crowd of 347,000 viewers, adding to Nine’s fortunes. The Xtra Factor on 7TWO didn’t make the night’s Top 100, below 100,000.
Nine won the night.
Corrected.
37 Responses
I’m expecting X-Factor will dive in two weeks. Daylight Saving will eat into X’s ratings in QLD, along with voting revenues.
Offspring best show on TV…period.
Ptra says:
September 20, 2010 at 10:53 am
I am pretty dissapointed with X Factor not getting the viewership that it deserves. It is truly a different class to other talent shows and that is not reflected in the figures above… Please support X Factor!
ummmmm… No 🙂
Too little too late on Sunday night on Seven in 2010. The whole year has been a disaster for them.
They should re-think what they are going to do in 2011. I suggest trying to programme something 1st run on Sunday night people might like to watch.
completely agree @koverstreet & @bella.
at least JMC is different. Watching XFactor felt like I’d regressed 5 years to Idol. Aren’t we over these competitions?
7 should just move it to another night and fasttrack Bones Season 6…
now the x factor got beaten by junior master chef again. expect today tonight to try and put the knives into master chefs back. there are better singers on youtube as someone else said. if that;s the best we got as talented singers. this show won’t last. seven can make the stage bigger and have more lights and moron teens screaming for no reson. but if you don’t have the talent. your show is going to struggle and that’s what happened with idol
With ya 100% Ptra! The show is quality. Watch it people!
I watched a bit of X-Factor in the commercial breaks and after JMC. I’m kind of over singing competitions. I think with youtube now people can find their own way to get “discovered”. Plus we all know the success you have from being in the competition.
x factor what a joke where is the tallent ? It s good for a laugh. Terriable the problem is the four judges dont know what tallent is.
@Janey,
Valid points but Ten is shifting its focus next year toward the 25-54 demo, where as you mention Offspring did well. Beating PTTR in 16-39 is largely irrelevent – different nights, different competition, different focus.
not good for X factor, but not unexpected. Idol always dropped as soon as we got to the live shows since about season 3, and people always either forgot every year or thought it would be different every year. but i hardly expected any different here. People must just think it gets very same old.
1.1mil over almost 2.5hours is not bad in it’s own right but not good for an expensive ”world’s biggest show” like X factor.
it could grow with JMC only 1hr next week and no JMC the week after that.
@FlossAus
Offspring was one of the shows renewed at the “Ten 2011 Event”. Whilst dipping below 1m for the first time last night is a concern I don’t think it’s time to panic just yet. Especially when it seems to do good in the “prized” younger demos.
I am pretty dissapointed with X Factor not getting the viewership that it deserves. It is truly a different class to other talent shows and that is not reflected in the figures above… Please support X Factor!
Shine do a great job at big reality shows.
They had Ronan Keating on Sunrise this morning and so they showed some of the X Factor last night, my god what horrible singers. Maybe singing competitions are dead in this country because the top 12 or whatever always seem to be the worst singers. They showed the guy in the sargeant pepper outfit and he was woeful.
@FlossAus, Offspring had 655,000 in 18-49 from a lead-in from Junior Masterchef of 920,000. Junior Masterchef, Modern Family and Offspring were the top 3 shows for the night in 18-49, 16-39 and 25-54, so I can’t imagine Ten being disappointed with that result considering they don’t care about total people and are only after the advertiser friendly demographics for their shows. Offspring is not far away from Packed to the Rafters in the younger demographics…and, in fact, last week’s Offspring beat last week’s Packed to the Rafters in 16-39. It’s not all about the total people figure.
@floss, guess ur wring there because ten have already commissioned offspring for a 2nd season. Despite nothing to rave about total audience numbers it dominates in tens key demos and also with ten acing neighbors and rush doing poorly it was prib a no brainer! Last nights episode was definitely the weakest of the series so far tho!
thats a disaster for x-factor, I watched it and quite enjoyed it, i think the problem that show has here and i think will have in the US as well, is that we have had a long run of Idol, and the two shows just arent different enough to warrant viewers re-investing in a format they have already grown tired of. The UK was the exception, only two seasons of Pop Idol aired before X-factor took over, so viewer fatigue with the format hadn’t set in yet. Seven will be devastated, they have spent a fortune firstly acquiring x-factor, then promoting it.
FlossAus – Ten confirmed last week that it had given the green light to a second season of Offspring. I’m sure the 30 minute delayed start contributed to Offspring slipping below the 1 mill mark last night.
@FlossAus: I believe Offspring has already been renewed for a 2nd series
FlossAus, a second season of Offspring has already been confirmed.
I had to endure some of The X Factor while waiting for Bones to start and Ugh! it was horrible. What I saw before hitting the mute button was some forklift driver guy (the old blue collar guy who can sing thing you know yawn) wearing some Adam Ant reject and singing some godawful modern pop song. No wonder the ratings are ordinary.
Shattered. 🙁
I guess this means Offspring’s chance of a second season would be pretty low? If they can’t take a 1.75m lead-in and hold over 1m then something clearly isn’t clicking with the audience.
And before people say it, yes, they are completely different audiences but I would hazard a guess that Ten were assuming the show would rate 1m at least, on a weekly basis.
i thought JMC was made by shine.