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Commonwealth Games pushes ONE to the top

ONE pulled out a strong figure for the Delhi games last night, as the top digital channel for the night.

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ONE pulled a share of 4.8% last night as the top digital channel for the night.

It bettered GO’s 4.5%, 7TWO’s 2.8%, 7mate’s 2.3% and GEM’s 2.0%.

Its top audience was Commonwealth Games Primetime Late with 208,000. The same broadcast on TEN was 725,000 -a combined audience of 933,000. TEN tells TV Tonight it ceased aggregating ratings for simulcast programming on TEN and ONE at the start of this year.

TEN’s combined audience for the Primetime Early session was 737,000 viewers, however TEN claims a combined audience of 1.22 million viewers watched 18-year old Leiston Pickett take out the Gold Medal in the Women’s 50m Breastroke Final.

4.8% isn’t a record for ONE, which pulled 6.2% in early April, but that was with a Formula One race in non ratings.

The top show on a digital channel last night was The Vicar of Dibley on 7TWO with 231,000.

Seven won the night in network share.

Week 40

14 Responses

  2. Hopefully Ten/One/Eleven/Foxtel should pick up the Olympics after the Nine/Foxtel bid ended in 2012, which will see the largest olympic coverage on FTA TV from 2014-2020 and will do a coverage as good as NBC in America.

  3. Ten are doing an excellent job with the coverage, in particular Anthony Hudson with his AFL-honed exciting commentary. I remember listening to him two decades ago when he started on 3AW with Rex Hunt.

  4. Good article David. 🙂 I knew that with such a sustained coverage the peak figures would be interesting, and there we have 10 telling us it was 1.2M. I knew that the share record was held by F1, but couldn’t remember the exact number, so thanks for the reminder.

    As Chris said, figures for this Sunday will be interesting, though the overlap with Bathurst could affect the F1 a little. I personally think the record might come when Webber is in a position to clinch the title (not enough of a lead yet).

  6. Great to see!. Considering the poor exposure in the lead up to the games, and the terrible scheduling (Not that that is tens fault), I am genuinely happy for Ten/One. They do a great job broadcasting sport. Well done!!

  7. This is great news for onehd. People thought that their coverage was going to suck but it is actually good. The only negative is that i dont understand why the news readers/presenters are involved they have nothing to do with sport. They should have just had the whole sports team over in india. Pretty much the whole Sports tonight team, that would have made more sense but apart from that it was good.

  8. i just dont get why the games have to be simulcast on one And ten. what gives? i’m missing out my regular programming i dont want com games i want regular channel 10! if i wanted to watch it i would tune into one HD instead of ramming this nonsense down our throats. what makes it worse is the fact no one is even watching it (not in the stands or back home on the tv) so ten has basically lost an entire regular 10 audience for a massive two weeks!

  9. Ten should brand all sport covereage ONE HD regardless of if it is airing on TEN or One to provide more exposure for the channel.

    They can still simulcast sport on both channels but just have things like the microphones hosted by the presenters with One HD logos and on screen presentation all branded with ONE

  11. Should go higher on Sunday, with one of the biggest F1 races of the year live at 5pm, plus more gold medals and stuff. Perhaps nearing double figures even?

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