In a major online shake-up, the BBC’s iPlayer has its sights set on global success. It plans to make shows available for non-Brits.
John Smith (actual name), head of BBC Worldwide, sees the international market for British shows as “under-exploited.”
He says the launch of an international BBC iPlayer would allow overseas fans of shows like Doctor Who and Top Gear to “get their fix legitimately”, rather than downloading programmes illegally.
The catch-up platform works similar to ABC’s iView.
But so far there are some unanswered because overseas viewers do not pay the TV licence fee, the international version of the BBC iPlayer will have to be funded differently, with either a fee or ads.
BBC also plans to make its mobile apps available of users of iPhone and Android.