Shine Australia yesterday appointed former FremantleMedia Australia Ben Liebmann as Managing Director of its off screen-enterprises division, Shine 360.
Liebmann, who was SVP Licensing & Interactive for FremantleMedia, will be responsible for developing sponsorship & brand partnerships, digital and interactive, consumer products, live events and home entertainment.
He was recently recognised by Encore Magazine’s Top 50 list of the most powerful people in Australian film and television, having worked on productions and brands including MasterChef Australia, The Biggest Loser, The X-Factor, Australian Idol, Project Runway, The Price Is Right, The Farmer Wants A Wife, Grand Designs, Australia’s Next Top Model, So You Think You Can Dance and Merlin.
Shine Australia CEO Mark Fennessy said: “Ben is a world class media executive with an exceptional track record of developing television brands in to multi-platform success stories. We’re thrilled to welcome Ben to the Shine Australia team.”
Liebmann begins with Shine immediately.