The preliminary ratings factor
The ratings figure for The X Factor finale just got a nice little shot in the arm. Now up to 1.83m.
The ratings figure for The X Factor finale just got a nice little shot in the arm.
Preliminary figures for The Winner Announced were 1.63m. But Overnight figures never take into account overruns, which often comprise live events such as sport and some variety shows.
Today the adjusted figure rises to 1.83m.
The original coding had winner announced as a 45 minute programme, but in adjustments it is just 9 minutes long.
Networks can advise the software company Neilsen of overruns and adjustments and they amend the logs and issue them the next day. TV Tonight understands the show did not overrun.
The same strategy is applied to programmes such as Masterchef Winner Announces, and AFL Grand Final broadcasts. But 1.83m will surely look a lot nicer in the end of year figures next week.
Should Seven have coded the original programme as a shorter show? Perhaps. If “The Winner Announced” was simply the moment when Luke Jacobz announced the winner, followed by speeches and a song, it’s hard to see how it could have ever filled 45 minutes of television.
But that’s the name of the game. The show certainly pulled a good audience as it drew to a close, and may yet be renewed for 2011.
Seven will be hoping the audience is keen for its return and willing to sample it a lot longer than 9 minutes. All 1.83m of them.