Viewers were drawn to their television screens last night as networks provided continuing coverage of the Queensland floods.
Nine attracted the highest network share of 36.0%, ahead of Seven’s 26.5%, TEN’s 17.8%, ABC’s 14.6% and SBS’ 5.1%. But these include multichannels most of which provided alternative viewing.
Nine’s primary channel was 25.0% over Seven’s 19.4%. Nine News pulled 1.56m to Seven News 1.44m and ABC News 984,000. A Current Affair was 1.16m to Today Tonight‘s 1.08m. Overnight figures are always preliminary and may yet be adjusted.
But there was also a significant audience looking for viewing alternatives. Talkin’ ‘Bout Your Generation was the top entertainment show for the night at 727,000 viewers.
Multichannels netted some interesting results.
GO!’s share was a whopping 7.9%, with 7TWO at 3.8% and ELEVEN making its mark at 3.6% on day of launch.
It’s hard to know whether the ELEVEN figure was down due to breaking news or up as people sought alternatives. Neighbours was its highest rated show at 254,000 followed by Futurama (210,000), The Simpsons (173,000), Nurse Jackie (155,000), Californication (129,000) and The Office (127,000). GO!’s share suggests people were actively pursuing alternatives.
ABC News 24 has also seen a modest boost to its numbers in recent days, last night at 2.0 around double its usual audience.