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Prime, GWN rebrand with 7
On Sunday night regional networks Prime and GWN will re-launch with new names and new logos.
- Published by David Knox
- on
- Filed under News
TV Tonight hears that tomorrow night regional networks Prime and GWN will re-launch with new names and new logos, reflecting their affiliation with the Seven Network.
From 6pm Sunday night PRIME7 and GWN7 will roll out new IDs and promos reflecting the rebranded names, which carry the famous big, red, “7.”
New outdoor signage will follow later.
News services will also rebrand to PRIME7 News and GWN7 News.
Prime Television is 14.9% owned by Seven, while Lachlan Murdoch owns an 8% stake.
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- Tagged with GWN7 News, PRIME7 News
49 Responses
I’m sure I remember Prime (at least in Newcastle) promoting itself as 7Prime or something like that in the late 90s/early 00s
Angry Face, I would believe that they would watermark PRIME to the left of 7 in any marketing case, so it would be as follows, Prime7, Prime7TWO, and Prime7mate, like what Neil said. It would be a lot less confusing, streamlined, and a lot cleaner, too. It used to be the coloured 7Two Prime logo on the top left hand corner. Looked ugly too.
Look what I found (with a google search of prime7)
test.iprime.com.au/tv/prime7-info
I see this as a two part re-branding to avoid any viewer shock, particularly in the loyal prime viewing regions. To completely remove the Prime and GWN brands in one hit replaced with 7 would create some confusion.
For now, we have the two brands sitting side by side, ripe for a complete change over in 12-18 months perhaps when the Seven branding has built further recognition. As a major shareholder, I’m sure Seven have national plans for their brand – not just in the metro areas but regionally also.
Finally. Its about time. However those logo’s could have been better. Not a fan of them. It would have been a lot better if they rebranded completely and gone 7NSW, 7WA etc.
Awful logos, just called the channel ‘7 Regional’ and have the logo/water mark in the style of the old 7 Digital watermark which was nice and simple.
I say get rid of the prime part altoghether. And then we could have the luxury of 7 and 7Local News Bulletins.
This is just make up kind of stuff.
I really wish that they would just make everything the same accross the country. It’s annoying here in Tassie to have Southern Cross which is mainly Channel 7 and TDT which is just Channel 10 but for them to be called different things. It gets even more annoying when they still show Channel 10 shows on Southern Cross, and have them on the same time on TDT and even on ONE HD when it is sports coverage.
Personally I’d rather have Seven buy Prime 100%, and have it broadcast the exact same as regular Seven, and get rid of all the Prime branding. I’m sick of all the regional ads they air, and the “local” news, for places many hours away from me. I’d rather see Seven’s ads and Seven’s news for places closer to me.
I think “7Prime” makes more sense than “Prime7” though. It goes better with the flow of the other channels. I mean, what makes more sense?
– 7Prime, 7Two, and 7Mate, or
– Prime7, 7Two on Prime7, and 7Mate on Prime7.
Clearly the first set makes more sense. And if they absolutely had to have the “Prime” bit in there, they could have “7Prime”, “7TwoPrime”, and “7MatePrime”.
I’m thinking they might do the same as Southern Cross Ten and just have this logo on the news etc and mainly just use the 7 branding for program advertising etc and maybe prg ?
@Ross – You mean the Prime7 possum? 😛
More ugly watermarks. The name “Prime” and the logo are just terrible.
@7HD – Not a hope in hell while Bruce Gordon lives and breathes.
What about Southern Cross7? 😛
But, seriously, does that mean 7Two on Prime will be 7Two on Prime7?
I wonder if that means Prime will finally show some native HD on 7mate?
Breath not being held.
what’s the point, iprime is apparently their website but you might as well go to i7
i hope that does not mean we get prime7mate and prime7two that would be confusing
Looks like prime possum has been doing some renovations…
prime.com.au/tv/prime7-info
The new logos could have looked better.
great news finally!!
I still don’t know why they can’t just be called 7, seems silly doing all of this rebranding and rebadging…….
I wonder if WIN will ever follow suit 😉
7 loves to splash their logo over everything they own, it’s a pity the majority of the prime share holders didn’t object. Keep them seperate and allow them to continue to build on their own unique branding.
Whilst I love the idea, could not some attempt have been made to make the logos look half decent.
Talk about fugly.
That font for PRIME has always been hideous. Now add the 7 and the god awful gradient line underneath, and I’m not joking that is one of the ugliest logos I have ever seen.
Wow. Just wow.
It sucks to see regional networks reduced to this, from a pure nostalgic point of view. I still remember GWN as having the gold oval around it, and having multiple affiliations…
I don’t particularly see what adding a 7 adds to either brand, except compounding the impression they’re merely extensions of metropolitan networks…
I think it was only a matter of time, and it would fall inline with 7two and 7mate !!