1.37m for Underbelly
Underbelly is #1 for the night with a big Melbourne audience, but Seven still finds reason to smile.
Nine’s Underbelly telemovie Tell Them Lucifer was Here has pulled an audience of 1.37m , ranking as the #1 show for Monday night.
Its Melbourne audience was especially big with 519,000 ahead of 377,000 in Sydney and 196,000 in Brisbane. Melbourne was the setting for the true crime drama depicting the 1998 murder of two Victorian policemen.
But the numbers were down on previous Underbelly premieres (2010: 2.23m) possibly reflecting the challenges of a growing multichanneling environment -or the need for a longer marketing campaign. Given the hype attached to the franchise Seven will doubtless be pleased with Bones attracting 1.2m in the same timeslot. The new-look Four Corners was 681,000 for ABC1 with Undercover Boss in fourth place on 608,000 for TEN.
My Kitchen Rules won its timeslot with 1.33m ahead of a new Two and a Half Men (1.19m) and $#*! My Dad Says (1.06m). Australian Story was 915,000 with 7:30 Report on 831,000. Glee‘s Christmas episode had to settle for fourth place on 769,000.
Today Tonight‘s story on Jeanne Little was just under 1.25m over A Current Affair‘s 1.05m.
Home and Away won its just under 1.05m over a repeat of Two and a Half Men (879,000) and The 7PM Project (725,000).
6PM with George Negus hasn’t started the week well on 392,000. TEN’s Evening News 372,000 was only just ahead of Neighbours on ELEVEN (356,000), the very show it replaced. No doubt this can be pitched as a positive for the long-running soap. Today TEN is reiterating it never expected big numbers for its long term plan.
Elsewhere last night the return of Media Watch was 573,000, Q & A was 504,000 and Brothers and Sisters (832,000) was well ahead of Good News Week (461,000).
Hot Seat (536,000) beat Deal or No Deal (503,000).
Sunrise (407,000) bettered Today (318,000) while The Morning Show (189,000) beat Kerri-Anne (100,000).
The Circle took a rest while the NFL Super Bowl grabbed 98,000 on ONE and 73,000 on TEN.
Best for SBS was Mythbusters on 298,000.
Nine won the night in primary channels but with a lift in multichannels, Seven took the night in network shares which, against the might of Underbelly, is a result that will surely see a few sighs of relief at Seven.
This week is all about bragging rights.