MasterChef signs for 3 more years with TEN
Channel TEN has secured MasterChef Australia for three more years with Shine Australia.
- Published by David Knox
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Channel TEN has secured MasterChef Australia for three more years.
The multi-year and multi-platform deal with Shine Australia secures the juggernaut series with TEN for 2012 and beyond and avoids the show being poached by a rival network.
TEN CEO Grant Blackley said: “MasterChef Australia has not only won the hearts of our audience, it has inspired a nation. The Network has also consistently delivered an enormously successful result for advertisers. We are delighted that MasterChef will continue its successful run on TEN for many years ahead.”
The series has been a blockbuster for TEN attracting record ratings and lending itself brilliantly to advertiser-friendly branding opportunities.
“This agreement with Shine Australia represents the commencement of an exciting new era in the relationship between Network Ten and Shine, as we seek to most effectively realise the full potential inherent in our content rights across multiple platforms including, but not limited to, broadcast, online, mobile and IPTV,” says Blackley.
Chief Programming Officer David Mott said, “We have established a strong and effective working relationship with Shine Australia, most recently with Junior MasterChef and The Biggest Loser, and coming later in the year the brand new Australian format The Renovators.”
Shine, which produced last year’s junior version, will resume rights for the feature show from next year when they revert from FremantleMedia Australia, which signed them from Shine International before Shine Australia was established by Elisabeth Murdoch.
Since the Australian success, it has reinvigorated the TV brand internationally.
Shine Australia CEO, Mark Fennessy, added: “MasterChef Australia is a truly unique piece of television with universal appeal for all Australians. We started this journey with Network TEN three years ago and we’re delighted its future is secure for the longer term. We look forward to many new adventures and even greater success with this extraordinary brand.”
The new deal with TEN is for a minimum of three years, effective from 2012.
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- Tagged with Junior Masterchef, MasterChef Australia, The Biggest Loser, The Renovators
26 Responses
Waaaaaaaaaaaaaaaaaaaaaaaaaaaaay too long.
Maybe they could combine 2 shows & call it Big Boiler?
WTF? Peter Everett gone from RSC.Only reason the show still exsists.
as long as Preston Goes.I find him ever more nauseating than Hewey.
Big sister helping out little brother perhaps!
Cash cow for 10? or will it be like the sequels of movies, where the audience drops like gravity?
@andrew. spot on the mark. if they got their hands on this show. people would turn off it quickly and we would never see it again
@?man. why
Nooooooooooooooo
if 7 got it the show would be hosted by grant denyer and would feature regular guest judges from their own shows like home and away and they would put in some totally messed up “epic” music and make each episode as “epic” as the moon landing, over and over and over again. ch10 is much better. actually should ch10 just launch a dedicated cooking channel just for masterchef and other imports?
@catherine: That better not be true! Gary is, by far, the most likeable of the three. I would be devastated if he were ever to leave. 🙁
So true, @Richard W! I’m really pleased with this news, though. 10 is a good fit for this program and hopefully they’ll have the wisdom to develop and adapt over the next 3 years, and not end up with a flailed horse at the end.
I didn’t watch Masterchef last season. I don’t think it’s fair that the judges don’t taste all the contestants dishes, just some random dishes. My Kitchen Rules is a far better show IMO.
I wonder if all theree will stay. I remember Gary saying he cant see himself being on it forever. Thats good thought MC is good tv to watch.
I must say though MKR is a lot better this year than last season. Im enjoying it.
I dont mind them being drawn out… I just prefer MKR to MC. I find MC a little fake, MKR much better and natural. I love that you love what you love!
Really happy that its staying on TEN. Hate seeing shows (and sports for that matter) “shopped” around for the best price.
I am over the moon with this.
Masterchef isn’t really a show anymore, it’s an experience. Mock me if you wish but it’s such feel good television and at least 2 million other Australians agree with me
@David: two series in a year will be too much and viewers will get tired of the format quickly. As well, Gary and George have their own restaurants to manage.
Do we know how much they paid for it?
Thank god the last thing i wanted was for 7 or 9 to get it if it was on 7 it would be hosted by Kochie and Mel and if it was on 9 then it would be hosted by Eddie or lLisa and Karl ten has done well by making the aus version different to the UK version
Great news. Any other network would have destroyed it.
@David I’m sure they don’t want viewers to get MC overload then the ratings drop but I’m guessing they would like to if they could get away with it.
Good news! I’m ready to be hooked by another season already!
good. we don’t want 7 to turn it into rubbish now do we and Adam Oriti Art. you must be watching i different show to what i have been seeing. don’t call it mkr. call it come dine with me please
@ Adam MKR is better? MKR is even more drawn out and cliched than masterchef
Ahhh the irony… after losing weight on the Biggest Loser, you put the kgs back on watching Masterchef!
Oh no, that just means more reality crap for at least another 3 years. I just wish this show would go away and lie dead in the water.
I’ve been surprised TEN hasn’t doubled the number of seasons per year…
1st series to run April – May, then a 2nd season October-November, with the Jr Masterchef brand July-Aug.
You don’t often see a commercial TV operation exercising such restraint…
Doesn’t mean they are signing with us. MKR is much better.