Tonight My Kitchen Rules will add Twitter tweets live on air tonight during the first elimination.
The 90-minute episode sees West Australian mother and daughter duo Kerry and Holly cooking in the final instant restaurant round of the series. The weakest team from their group will cook-off against Victoria’s Kane and Lee. The two teams will cook their signature dish with one to be eliminated.
Seven says the top tweets featuring the hash-tag #mkr will flash on the screen during the show.
Tweets during Q & A have helped create social networking interest in the show, and My Kitchen Rules becomes the third primetime show to make a major use of the feed, following The Xtra Factor.
Twitter comments will be a regular feature of Wednesday night’s elimination cook offs.