Foxtel: “When we commit to a programme we leave it there.”
Foxtel's Director of Television Brian Walsh was asked about the Pay TV provider's philosophy on scheduling.
Foxtel’s Director of Television Brian Walsh was interviewed this week on Sky Business channel’s Mediaweek.
He was asked about the Pay TV provider’s philosophy on scheduling, particularly when compared to Free to Air networks.
“The interesting difference is we regard our viewers as customers. They are paying for our services and they deserve to be treated in a respectful manner when scheduling programmes,” he said.
With so many viewers using IQ to timeshift, management decisions are not based on the first outing.
“We know that in subscription homes a programme can play over a number times in a given week, and you really can’t assess a performance until you gather all that timeshifted viewing.”
Recently some media noted the newly commissioned series Park Street pulled some disappointing figures, but Walsh said they failed to acknowledge the multiple screenings.
“Despite what you might have perceived to be a weak performance of that programme, we’re in fact quite happy with it,” he said.
“When we calculated all the ratings over a 7 day period the show reached in excess of 160,000 homes. So we’re happy with that result.
“Our policy at Foxtel and Austar is when we commit to a programme we leave it there. And we also know our subscribers are using television very differently than the Free to Air networks.”