One media article today reckons ABC is miffed that The Gruen Transfer didn’t get a Logies nod in the Light Entertainment categories.
Wil Anderson also missed out on a Gold nomination after numbers were trimmed from 8 to 6, nor a Presenter nomination (Tweet payback on the big night?).
In fact Gruen didn’t get shortlisted in either the Popular or Most Outstanding categories. In part it is a victim of the lack of a Comedy category. Scripted comedies are put alongside cooking shows and breakfast television in this broadly bizarre category. Sunrise v Good News Week, Luke Nguyen’s Vietnam vs Yes We Canberra -how does this make sense to anybody?
We once had Comedy categories in the Logies, but after a few lean years it was set aside, despite the AFIs still retaining it.
In 2010 it wasn’t The Gruen Transfer that made an impact, although it got terrific numbers.
But Gruen Nation sure did.
That’s the show that gave a point of difference to 2010 TV and that should have been recognised here. Remember their ad for the Greens? We were all fascinated at the campaigns and strategies that were employed by our political parties. It was performing just as worthy a role as Media Watch.
Ironically, for a show about advertising maybe Gruen didn’t do enough campaigning of its own to land a Logie award (and shouldn’t they have known the power of a good campaign?). Shows like The Circle were pushing for their audience to vote and that’s just what happened.
Not saying it’s right. It’s just how it is.
So, given we had networks pushing some celebrities over others, can we please ask The Gruen Transfer to now put the Logies under its own microscope?
C’mon Wil, Russel, Todd… tell us how the Logies campaigns work?