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Good Friday Appeal raises $15.1m

Seven's broadcast of the Good Friday Appeal in Melbourne saw last year's total topped by more than half a million dollars.

The 2011 Good Friday Appeal raised $15,156,000 for the Royal Children’s Hospital.

The total was announced just before midnight last night.

The Appeal was again broadcast on Channel Seven in conjunction with the Herald Sun and radio partners 3AW / Magic. It was the 80th year of the Appeal.

Seven broadcast from 9:30am – midnight, only breaking for Seven News, Today Tonight and Home and Away.

Numerous Seven celebrities, crew and staff donated their time to help man the event with panels hosted by Peter Mitchell, Sandy Roberts, Bruce McAvaney, Sonia Kruger, Jennifer Keyte and Larry Emdur.

Seven’s Melbourne General Manager Lewis Martin said, “To the 250 Channel Seven staff who make this the easiest, most enjoyable day, I just want to say thankyou so much, it’s a thrill to be here and once again Victoria you’ve done it again.”

The money was donated largely by Victorians, plus Tasmanians and the people of southern New South Wales.

Last year’s total was $14,462,000.

8 Responses

  1. I’m curious to know if anyone has an insight into which donations are chosen to be read out by the presenters?

    The reason I ask is I often hear bogans blathering on about how “the [insert race here] never donate to the appeal”, yet in the video packages you can see that the hospital has patients from many different cultural backgrounds. Could this perceived racial bias be due to the network choosing easy-to-pronounce “Sharon from Sandringham” or “Bruce from Broadmeadows” style names over say “Jayashri from Wyndhamvale” when sifting through donations for reading on air? Or perhaps the presenters themselves just skip over any difficult looking ones?

    (and let’s not talk about the awkward laughs when they try to pronounce an Italian/Greek/Macedonian/etc name)

  2. Paul, David Leckie has absolutely nothing do with what happens on the GFA, it is all done with/from Melbourne management and staff.

    The panels have always been in the afternoon. Unless you are really old, when they used to be most of the day in the 80’s.

  3. It’s all for the staff, parents and patients of the RCH, but i have noticed that the telecast has downgraded considerably over the years. Not clued in enough, but it seemed to be around the time David Leckie jumped from 9 to 7. It’s not much of a reason to complain, but as i grew up i recall that they used to do the “celebrity” panels all day, then they shifted to late morning, recent years they have started around the 3pm – 4pm mark.

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