Hoover spearheads “Save our Soaps” campaign

Now here’s a surprise.

After ABC (US) announced it was cancelling its long-running daytime soaps One Life to Live and All My Children, a network advertiser has mounted a campaign to save them.

And it’s even pulling ads from the network.

Usually it’s viewers threatening to boycott a network or its advertisers.

Brian Kirkendall, Vice President of Marketing at Hoover has posted a letter on the company’s Facebook page.

“I want you to know from me personally that we hear you loud and clear. My wife and mother are both passionate viewers of All My Children and One Life to Live, as are many of my colleagues here at Hoover. We were and are as disappointed with this news as you are.

“In fact, we will discontinue our advertising with ABC this Friday, 4/22. We’re making every attempt to pull our spots from these programs sooner.”

They have also called on soapie fans to send them letters of support.

“Please, send your emails to us at [email protected], and we’ll get every, single last one of them to ABC.

“We’re 150% committed to doing what matters most to you – so if there’s anything else we can do to help or you have any ideas, please email this address, and we will respond to you personally.”

That’s dedication.

Source: Deadline


  1. Huge mistake ABC cancelling One Life to Live & All My Children! Where is your common sense? Not only are you killing 2 of our longtime favorites, but you are setting up General Hospital, my # 1, to fail big time. Letting it hang by itself. Nobody and I mean Nobody wants to see more weight loss, exercise, cooking, talk, & infomercial shows. Therefore, nobody will be tuned to ABC all afternoon! Thus, GH in trouble too. Put your thinking cap back on ABC. I am very angry about this cancellation news!! I am speaking out for all ABC Soap Fans, the elderly, disabled, etc. Please re-consider this disaster. Thank you Hoover.

  2. Geri Sorensen

    Thank you very much Hoover for realizing what an injustice this is to the public and taking a stand. I have given up on ABC and not interested in any of their ads as well. I have been watching these soaps since their inception and hopefully someone will get smart and I will be seeing them and your ads on cable

  3. cherlyn pratola

    i want abc to know that you are making a devestating mistake by taking off all my children and one life to live!!!!! i think we should boycott by not watching channel 7 at all until they change their minds!!! why can’t they pull some of the stupid reality shows and leave the soaps alone!!! i have been watching the soaps for 39 years and i plan to watch for another 39 years!!!!!!!!

  4. Thank you Hoover for allowing the fan to post how we feel! I will not watch these other shows that ABC is putting on at the time of my soaps!! These same show they will be viewing, you could watch on other Network stations!!!

  5. I just want to put it out their and let abc know it is horrible mistake taking the soaps off. Abc only has a handful of good shows. Abc invest so much money in new shows every season and they always stink and last one season. I have been a long time viewer and would only watch gma, kümmel and the news on channel seven we do not need another cooking or self help program. My opinion is that soaps lost viewers because of soap net, Air all soaps on soap net!
    Not to mention all of the wonderful actors writers directors crew and everyone. Who will be out of work. Please co sider keeping soaps alive!

  6. Yes Hoover will make money out of this deal, just cause we are soap fans doesn’t mean we are stupid. Hoover is a business and that is the idea, and they will earn more standing behind us, we are their core buyers, so they make money and help us at the same time they are Genius gotta love them

  7. Armchair Analyst

    When a show has been on air for so long eventually the writers run out of ideas. That is what has happened here and the ratings reflect that. You cant fight it. It is a sign of the times. If people want soap operas then try and patition the makers to make it for the Internet Provider market.

  8. Thank you for the support! For the disrespect, disloyalty and lack of consideration for viewers that have been a constant for over 40 years, I feel compelled to speak up for the shows.

  9. @sharpy

    i dont think Hoover is worried about a shift in demographic, after all the majority of the daytime audience are middle aged women; hoovers target demographic. so ABC could air a soap, daytime talk show or even a lifestyle program but in the end the same audience is watching. their only concern would be an erosion in the amount of viewers.
    however i do think it an excellent marketing campaign that has been well thought out! congratz to hoover for being on the ball

  10. Quoting Pat: “Make them as good as they were in the 80′s and they won’t be axed.”

    What, the soap operas, or the Hoover Vacuums? Because it applies to both.

  11. Kimberly chytil

    I’ve been a fan of these soaps since I was a little girl.My mom would have these soaps on when I came home from school each day.I hope you reconsider taking them off the air.there are so many people who love them and ABC will lose a lot of daytime viewed including me!

  12. Hoover isn’t upset about the soaps being axed, they’re just upset about their target market being taken away from their advertising, and picking up some free press along the way. When was the last time you read a news story about Hoover in the last 20 years anyway?

  13. Wow, even the advertisers are calling it a day too. They are most likely going to spend the ad dollars somewhere else, and not neccessarily on the tele.

  14. @Mark i totally agree. This is a great move by the company. this is just a great marketing campaign (something Greun needs to look at), and they are saving money by pulling the ads and are going to get a favourable response from the audience (housewives- if i can be forgiven for generalising). seriously should be considered for an award!

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