Logie voting campaigns pay off
Aggressive Logie voting campaigns have paid off for in this year's nominees, especially those in morning television.
Just two of last year’s Gold Logie nominees are in the race for Gold in 2011 after changes to this year’s voting.
Only Rebecca Gibney and Adam Hills, in his fourth shot at Gold, have made the cut.
Previous favourites have missed out on Gold including Shaun Micallef, Wil Anderson, Esther Anderson, Paul McDermott and even former winners including Ray Meagher.
In their place are Jessica Marais, Asher Keddie, Karl Stefanovic and Chrissie Swan.
The changes included trimming the number of nominees to 6 -it has been 8 since 2006- and the elimination of voting via magazine coupons, in favour of online votes.
In switching to online voting some networks have undertaken aggressive campaigns, not dissimilar to Oscar “For Your Consideration” strategies.
Morning television shows were particularly focussed on voting campaigns. Karl Stefanovic was one of the personalities Nine was pushing via TV advertising with “Vote for Karl” reminders. TEN’s The Circle has also been reminding its audience to vote. But while 2011 may be seeing more focussed campaigning, it isn’t necessarily new. 2009 saw Neighbours actor Ian Smith heavily pushed by TEN, which landed him a Gold nomination.
Swan’s appearance in the Gold and Most Popular New Female Talent sees her year in television soar. While the New Talent candidates cannot be submitted for Outstanding or Popular Actor/Actress Awards, few would have expected a Gold nomination in their first year.
New Talent is always a perplexing category. Last year Charlie Pickering was nominated, despite him having co-hosted an entire season of The Mansion for the Comedy Channel. Female winner Carrie Bickmore had been a regular on Rove. Of this year’s nominees, Swan was runner-up on 2003’s Big Brother, Firass Dirani was a lead in Power Rangers Mystic Force, Ryan Corr was part of Blue Water High and Eddie Perfect has been a regular guest on Spicks and Specks and The Sideshow.
Last year TV Week Editor Emma Nolan explained the criteria for New Talent nominees to TV Tonight.
“Actor/actresses, presenters, judges or reporters who made their major TV debut on an Australian-made television show in 2010. Criteria also require that the person has featured in at least three episodes as one character, reporter, presenter or judge. This may not be their first appearance on Australian TV. It will be their first major role,” she said.
Packed to the Rafters leads with 15 nominations, with Angus McLaren a glaring omission. Offspring has 7 (but not Most Outstanding Drama) and Underbelly: The Golden Mile has 6 nominations.
Rush, Rake, Hawke, Sisters of War, Neighbours and Home and Away were nominated alongside Rafters, Offspring and Underbelly for either Most Popular or Most Outstanding Drama. Missing out were Tangle (another glaring omission), Spirited, Rescue, Sea Patrol, Bed of Roses, Cops L.A.C and Dance Academy.
In its final season City Homicide was again snubbed.
The Pacific was not eligible.
Pay TV’s nominations were acting nods for Tangle, plus Camp Orange, XIX Commonwealth Games coverage and SKY News‘ Election 2010 coverage. Significantly, Grand Designs Australia landed a nomination in the Most Popular Lifestyle category over and above such shows as Poh’s Kitchen, Collectors, Home Cooked! With Julie Goodwin and Luke Nguyen’s Vietnam.
But Selling Houses Australia missed out entirely as did Spirited.
Another change this year was to include Community TV programs in the mix. None made the nominee list -strongly suggesting there was never any need to exclude them in the past.
Still the Logies has never been about reflecting the shows that are actually the highest rating on the box.
2010’s most popular television show MasterChef has one nomination, as Most Popular Reality Program. It had better win.
FOOTNOTE: In the TV Tonight Awards in January, Gibney, Hills, Swan and Keddie all polled strongly with readers.