Paper Giants was the week’s best cover story

ABC’s move to screen Paper Giants: The Birth of Cleo in non-ratings paid off for the broadcaster, landing two places in the week’s Top 10 shows.

The drama starring Asher Keddie and Rob Carlton was the most talked about show of the week, with broad critical acclaim and elevating Ita Buttrose’s star ahead of her appearances this week in Royal Wedding coverage.

But it was Seven that again won the week, even without My Kitchen Rules. Nine and TEN held back some of their best content, but this week Nine unveils some new shows ahead of the ratings race.

Network:
Seven: 29.8
Nine: 25.3
TEN: 20.9
ABC: 18.1
SBS: 5.9

Primary channels:
Seven: 21.5
Nine: 17.8
TEN: 15.0
ABC1: 14.6
SBS1: 5.0

Multichannels:
7TWO: 4.8
GO!: 4.3
ELEVEN: 3.9
7mate: 3.5
GEM: 3.2
ABC2: 2.3
One: 2.0
SBS2: 0.8
ABC3: 0.7
ABC News 24: 0.6

Seven ranked first in 18-49 and 25-54 but TEN won 16-39.

Seven won every night except Friday which fell to Nine. ABC beat Nine and TEN on Monday, but TEN beat Nine on Tuesday.

Top 100
Rnk Description Stn Network Sydney Melbourne Brisbane Adelaide Perth
1 Seven News – Sun Network 7 1,396,000 280,000 450,000 287,000 120,000 258,000
2 Paper Giants: The Birth Of Cleo Part 2 Network ABC1 1,346,000 413,000 450,000 219,000 131,000 134,000
3 Mighty Ships Network 7 1,323,000 329,000 397,000 245,000 150,000 202,000
4 Nine News Sunday Network 9 1,307,000 473,000 362,000 262,000 124,000 86,000
5 Border Security – Australia’s Front Line (R) Network 7 1,277,000 390,000 335,000 244,000 139,000 169,000
6 Seven News – Sat Network 7 1,249,000 298,000 383,000 261,000 116,000 190,000
7 Winners & Losers Network 7 1,220,000 292,000 406,000 208,000 135,000 179,000
8 Paper Giants: The Birth Of Cleo Part 1 Network ABC1 1,207,000 373,000 384,000 197,000 128,000 124,000
9 The Force – Behind The Line (R) Network 7 1,185,000 358,000 320,000 195,000 141,000 171,000
10 Seven News Network 7 1,182,000 301,000 309,000 242,000 143,000 187,000
11 The Biggest Loser Families – Temptation Network Ten 1,168,000 319,000 396,000 228,000 74,000 150,000
12 Today Tonight Network 7 1,151,000 300,000 318,000 209,000 141,000 183,000
13 60 Minutes Network 9 1,124,000 288,000 359,000 232,000 122,000 124,000
14 Border Patrol-Mon Network 7 1,070,000 271,000 362,000 187,000 126,000 124,000
15 NCIS Rpt Network Ten 1,049,000 340,000 295,000 167,000 110,000 136,000
16 Nine News Network 9 1,019,000 305,000 318,000 225,000 95,000 76,000
17 Talkin’ ‘Bout Your Generation Rpt Network Ten 1,019,000 273,000 333,000 196,000 98,000 119,000
18 The Biggest Loser Families – Weigh-In & Elimination Network Ten 1,014,000 274,000 316,000 223,000 81,000 120,000
19 A Current Affair – Sunday Network 9 1,003,000 319,000 283,000 244,000 89,000 68,000
20 ABC News Network ABC1 986,000 276,000 322,000 140,000 114,000 133,000
21 Better Homes And Gardens Network 7 986,000 263,000 229,000 172,000 158,000 163,000
22 Unlikely Animal Friends (R) Network 7 986,000 275,000 298,000 183,000 102,000 128,000
23 Home And Away Network 7 932,000 257,000 277,000 165,000 120,000 112,000
24 Australian Story Network ABC1 924,000 296,000 262,000 159,000 99,000 109,000
25 Coastwatch-Mon Network 7 912,000 221,000 301,000 163,000 110,000 117,000
26 Bones (R) Network 7 905,000 314,000 216,000 141,000 116,000 119,000
27 Nine News Saturday Network 9 895,000 273,000 307,000 169,000 92,000 54,000
28 New Tricks Rpt Network ABC1 893,000 237,000 287,000 146,000 110,000 112,000
29 A Current Affair Network 9 892,000 265,000 286,000 190,000 76,000 75,000
30 Criminal Minds (R) Network 7 869,000 268,000 234,000 187,000 84,000 95,000
31 Bondi Rescue Network Ten 868,000 231,000 285,000 188,000 77,000 87,000
32 The Big Bang Theory -Mon Network 9 865,000 205,000 273,000 230,000 57,000 100,000
33 The Biggest Loser Families – Contest Network Ten 847,000 260,000 243,000 194,000 65,000 85,000
34 Bones-Mon (R) Network 7 833,000 228,000 232,000 170,000 94,000 109,000
35 ABC News-Su Network ABC1 824,000 237,000 256,000 141,000 87,000 104,000
36 Doc Martin Rpt Network ABC1 809,000 229,000 247,000 140,000 71,000 122,000
37 Modern Family Rpt Network Ten 797,000 188,000 333,000 141,000 57,000 78,000
38 Human Planet Network ABC1 751,000 220,000 195,000 145,000 91,000 100,000
39 ABC News-Sa Network ABC1 744,000 227,000 235,000 109,000 70,000 104,000
40 The 7pm Project Network Ten 738,000 190,000 237,000 166,000 68,000 77,000
41 Adam Hills In Gordon St Tonight Network ABC1 722,000 178,000 246,000 122,000 86,000 90,000
42 The Big Bang Theory -Rpt Network 9 716,000 184,000 238,000 184,000 40,000 71,000
43 The Footy Show Network 9 715,000 125,000 368,000 79,000 85,000 58,000
44 RBT Network 9 712,000 229,000 200,000 124,000 67,000 91,000
45 Customs Network 9 706,000 192,000 212,000 132,000 72,000 98,000
46 Nine’s Live Friday Night Football Network 9 701,000 392,000 *** 309,000 *** ***
47 7.30 Network ABC1 700,000 208,000 215,000 117,000 86,000 74,000
48 Getaway Network 9 691,000 220,000 194,000 129,000 77,000 70,000
49 NCIS: Los Angeles Tues Network Ten 684,000 208,000 170,000 121,000 89,000 96,000
50 Seven’s AFL: Rnd 5: Brisbane Vs St Kilda Network 7 681,000 6,000 397,000 76,000 122,000 81,000
51 The Mentalist Network 9 677,000 198,000 255,000 100,000 56,000 68,000
52 Castle (R) Network 7 676,000 215,000 202,000 112,000 74,000 74,000
53 Hawaii Five-O Network Ten 675,000 178,000 164,000 175,000 73,000 85,000
54 Girls’ Own War Stories Network ABC1 674,000 216,000 185,000 114,000 62,000 96,000
55 Air Crash Investigations Network 7 672,000 165,000 179,000 167,000 72,000 90,000
56 Parenthood Network 7 660,000 183,000 246,000 89,000 62,000 81,000
57 The Big Bang Theory -Thurs Network 9 652,000 192,000 191,000 138,000 63,000 68,000
58 Brothers & Sisters Network 7 643,000 187,000 228,000 101,000 57,000 70,000
59 Ten News At Five Network Ten 619,000 173,000 192,000 106,000 65,000 83,000
60 Australia’s Funniest Home Videos Network 9 607,000 163,000 204,000 102,000 70,000 68,000
61 Easter With The Australian Women’s Weekly Network 9 605,000 181,000 203,000 136,000 46,000 38,000
62 Glee Rpt Network Ten 604,000 155,000 197,000 101,000 59,000 92,000
63 Qi Network ABC1 591,000 198,000 144,000 94,000 72,000 83,000
64 Mike & Molly -Rpt Network 9 590,000 138,000 201,000 125,000 45,000 81,000
65 Spooks Network ABC1 587,000 166,000 198,000 97,000 50,000 76,000
66 The Million Dollar Drop Network 9 567,000 156,000 227,000 88,000 53,000 43,000
67 Hot Seat Network 9 562,000 162,000 154,000 157,000 51,000 38,000
68 ABC News Up-Date Network ABC1 559,000 164,000 166,000 91,000 70,000 69,000
69 Gardening Australia Network ABC1 553,000 168,000 178,000 84,000 69,000 55,000
70 Foreign Correspondent Network ABC1 548,000 142,000 151,000 119,000 66,000 68,000
71 Detroit 1-8-7 Network 7 543,000 170,000 136,000 119,000 57,000 60,000
72 Deal Or No Deal Network 7 542,000 138,000 158,000 105,000 64,000 76,000
73 Catalyst Network ABC1 534,000 174,000 128,000 105,000 70,000 56,000
74 The New Inventors Network ABC1 522,000 157,000 173,000 82,000 59,000 50,000
75 Stephen Fry And The Great American Oil Spill Network ABC1 520,000 155,000 159,000 79,000 67,000 60,000
76 Lie To Me Wed Network Ten 517,000 151,000 150,000 97,000 35,000 84,000
77 Good News Week Network Ten 515,000 97,000 163,000 112,000 66,000 78,000
78 Grumpy Old Women Rpt Network ABC1 510,000 148,000 161,000 88,000 57,000 57,000
79 $#*! My Dad Says -Thurs Network 9 493,000 131,000 134,000 125,000 48,000 55,000
80 Nine’s Sunday Football Network 9 493,000 279,000 37,000 177,000 *** ***
81 Hungry Beast Network ABC1 491,000 139,000 149,000 81,000 72,000 50,000
82 Doctor Who: Planet Of The Dead Rpt Network ABC1 483,000 109,000 168,000 73,000 70,000 64,000
83 Lie To Me Wed Ep 2 Network Ten 468,000 118,000 148,000 86,000 45,000 71,000
84 Heston’s Mission Impossible Network 7 465,000 150,000 *** 122,000 106,000 87,000
85 Minuscule Network ABC1 455,000 115,000 147,000 82,000 47,000 63,000
86 Great Planes Of The World Network 7 448,000 157,000 *** 158,000 47,000 86,000
87 Glee Fri Ep 2 Rpt Network Ten 444,000 121,000 126,000 115,000 25,000 58,000
88 Seven’s AFL: Rnd 4: Gold Coast Vs Melbourne Network 7 439,000 34,000 256,000 75,000 69,000 5,000
89 U.S. Marshals Network 9 439,000 139,000 152,000 64,000 36,000 47,000
90 Waking The Dead Network ABC1 435,000 110,000 137,000 78,000 57,000 53,000
91 Doctor Who’s Greatest Moments Cutdowns Network ABC1 434,000 118,000 129,000 89,000 40,000 57,000
92 RPA Where Are They Now? Network 9 429,000 172,000 78,000 101,000 47,000 33,000
93 CSI: Miami Network 9 424,000 115,000 154,000 57,000 56,000 42,000
94 6.30 With George Negus Network Ten 422,000 107,000 135,000 108,000 32,000 39,000
95 Saturday Night AFL Network Ten 418,000 *** 201,000 27,000 123,000 66,000
96 Ten News At Five Sun Network Ten 417,000 150,000 82,000 82,000 36,000 67,000
97 Antiques Roadshow Network 9 414,000 119,000 110,000 98,000 49,000 37,000
98 Glee Fri Rpt Network Ten 410,000 118,000 130,000 89,000 22,000 51,000
99 M-The Haunted Mansion Network 7 403,000 111,000 143,000 72,000 33,000 44,000
100 Man Vs Wild Network SBS ONE 401,000 89,000 130,000 78,000 48,000 56,000

Survey ratings resume next Sunday, May 1st.

Week 17

15 Comments:

  1. Craig, there was no Top Gear episode this week on Nine. Curious Case of Benjamin Button was shown instead (an odd replacement, I thought…)

  2. I for one have no interest at all in the slightest in Paper Giants or “Madam” Ita Buttrose. I would much rather an Australian drama with a struggling underdog that made it against all odds rather than a posh lisping madam that was born with a silver spoon in her mouth. Go away Ms or is that Mrs (not sure how many times you’ve divorced) or is that “madam” Buttrose and give us someone who’s really made it against all odds.

  3. Just a question and it may be stupid – but what is the point of non-ratings period? Ratings are still calculated, shows are still advertised like crazy, do they just not count at the end of the year when networks put together their lists of highest rating shows for 2011? Ive never been able to understand the point of non ratings periods.

  4. Good going ABC with Paper Giants, no wonder Nine wants a piece of that! And unrelated am I reading it right but Top Gear didn’t even make the top 100? Yes I know it’s a re-run but seriously with 401k the base you’d thing TG should be on the list even in re-runs.

  5. I agree with Earthquake about what One is probably aiming for. I imagine Ten said 2.5 incase they can’t get to those levels.

    David does the 2.0 rating for One have anything to do with the F1GP airing in Primetime?

  6. David, 2.5 for One HD would still have it coming last out of the commercial multi-channels. With some better content it should surely should aspire to rate higher than Gem (3.2) and something closer to 7Mate (3.5).

  7. The thing that amazes me about Paper Giants is that it increased it’s audience on Monday. I’m wondering how much of that was due to the buzz created after the first episode. Hope tonights replay on ABC2 does well for them too.

    Also interering to see One’s share is at 2.0% before their line up changes.

Leave a Reply

You must be logged in to post a comment.