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Advertisers in Bolt revolt

Advertisers including Tele-Choice, iPrimus and Mr Rentals have instructed Network TEN not to place their ads during The Bolt Report.

Advertisers including Tele-Choice, iPrimus and Mr Rentals have instructed Network TEN not to place their ads during The Bolt Report, hosted by News Limited columnist Andrew Bolt.

Several advertisers were given bonus advertisements in addition to their scheduled advertising, with a number of advertisers unaware they would be promoted during The Bolt Report.

The news was uncovered after a Facebook event dubbed Operation: Bolt-Cutter has been set up by Melbourne writer/comedian Christian Price.

Price noted the advertisers during The Bolt Report’s debut on Sunday and then wrote to them his supporters “will never be buying their products or services again, ever.”

A Facebook user claiming to be the marketing manager at iPrimus posted on the page, “The advertising in question was a bonus spot provided by the network and usually advertisers are only notified of bonus spots after they air. It was in no way a targeted move by iPrimus to advertise during the show or to sponsor the show. After receiving feedback from our customers, we have instructed the TV network to cease allocating bonus spots to iPrimus for this particular TV show.”

Mr Rentals also replied that it does not share or support the views portrayed in the program and  informed TEN that no ads are to appear in the timeslot again.

But Price isn’t taking any glory, claiming the advertisers were already moving to withdraw their ads before he emailed them about his campaign.

“We may have nudged them slightly, but this was totally their call, their business decision,” he told The Music.

A spokesperson for TEN said, “Network TEN works closely with all of its clients to ensure that we find the right programs to help showcase their brands. We regularly recommend programs and timeslot that we believe will deliver very defined audiences for our clients.

“Since launching The Bolt Report, a number of clients who previously advertised within the Sunday morning edition of Video Hits have relocated their campaigns to some of our more youth-focused programming on TEN. The Bolt Report has been selling well and continues to attract interest from a range of advertisers.”

53 Responses

  1. @Richo
    Thanks for your reply. You must have been too subtle for me on your first post!
    Generally I would agree with ‘giving people a fair go”, but I didn’t come down in the last shower. Bolt is a very tough customer and I’ve watched him in action for many years. Whether he believes what he espouses is unclear, but he’s made a tidy living being the devil’s advocate (and mouthpiece). Logic and reason look weak against bluster and bullying- and he well he knows it.
    So to cry foul for a guy who clearly doesn’t follow the rules himself is a bit rich. Anyway, we’ll agree to disagree.
    Democracy in action.

  2. @steveany

    “Enough Said” means there is no point giving this guy anymore publicity because that is exactly what he wants. Melbourne Comedian/Writer is another way to describe “Unemployed.” The same people who insult Andrew Bolt for being this, that and the other are the same people that would protest for freedom of speech and other rights. Just accept that he has a different point of view. Sending threatening letters to businesses advertising on Bolt’s show is petty, and is the trademark of a person with too much time on their hands, otherwise known as “Unemployed.” Here’s an idea… change the channel, but don’t send threats and ruin it for the people that do share his opinion.

  3. Where are these so call lefties shows? 100% of all News Limited websites and Newspapers are right wing bias, 95% of talk back radio is right wing Bias. Sky News Australia is about 75% Right wing bias, so where are these so called lefties shows? ABC ch7 and ch9 try to balance the politics, so these networks have to be lefties, how dare they ask difficult questions to the Coalition they should now you only ask the tough questions to the lefties!!!

    I want all media platforms to ask the tough questions to both the Labor and The Coalition parties to better serve us the Australian people to keep both sides honest in return will make Australia a better place. If I want propaganda I will go live in china, North Korea or soley watch Fox News.

  4. To LorenzoM..Regarding the Kosch Brothers..these brothers are the powerbrokers of the Republican Party in the US.
    .Their policies are what the Republican politicians adopt..please check Wikipedia ,under Kosch Industries..it is mind bogling just how they are among the worst polluters in the US and how influential they are..all behind the scenes.
    From 2005 to 2008, Koch Industries spent $5.7 million on political campaigns and $37 million on direct lobbying to support fossil fuel industries. In 2007 Koch Industries became among the first oil firms that lobbied against a national standard for low carbon fuel standard in 2007.

    Greenpeace states that between 1997 and 2008 Koch Industries donated nearly $48 million to groups which doubt or oppose the theory of anthropogenic global warming. According to Greenpeace, Koch Industries is the major source of funds of climate denial.

  5. Anyone who says the ABC is biased to the left obviously neither watches or listens to the ABC. So they are speaking from a position of ignorance. Not surprisingly they’re also the sort to support Bolt,.

  6. For some they have a screw loose. Wtih Andrew his bolt is completely loose. Advertising or not, this guy is a racist, ignorant lunatic and is a shame to Australians.

  7. Bolt’s lowest point in my memory came during the death penalty trial for a young Australian about to be hanged in Singapore a few years ago for attempted drug trafficking.

    On the eve of his execution, the young man’s lawyer was being interviewed on Today at the same time as Bolt. The lawyer appeared to be devastated that his client was to die that die after all appeals had been exhausted.

    Bolt was rejoicing that “justice was being served”. As he spouted his usual rhetoric and offensively narrow minded opinions, the lawyer stopped him and asked if Bolt would feel better the next morning when he woke up knowing the young man had been executed. It was the first time I had seen him lost for words.

    He is a disgraceful human being targeting the people who need our help the most.

  8. Bolt’s lowest point in my memory came during the death penalty trial for a young Australian about to be hanged in Singapore a few years ago for attempted drug trafficking.

    On the eve of his execution, the young man’s lawyer was being interviewed on Today at the same time as Bolt. The lawyer was devastated that his client was to die that die after all appeals had been exhausted. Having arrived as a refugee with his single mother and brother, he had experienced more than his share of troubles.

    None of this concerned Bolt who was rejoicing that “justice was being served”. As he spouted his usual rhetoric and offensively narrow minded opinions, the lawyer stopped him and asked if Bolt would feel better the next morning when he woke up knowing the young man had been executed. It was the first time I had seen him lost for words.

    He is a disgraceful human being targeting the people who need our help the most.

  9. Listen to the leftards squirm at the thought of a conservative getting some air time. If you dont like it don’t watch! Keep up the good work Andrew.

  10. good to finally see Andrew Bolt get his own show,about time we had a different point of view to the ABC,Qand A,730 report,and CSIRO which has been bought by the Gillard Brown Govt,the left people will all throw barbs but will not come up with any reasonable answers to reasonable questions that are asked,we really are going down the Socialist path,distribution of wealth and open borders.lot of misinformed people will jump on Mr Bolt but he has been pretty much on the money with most things,

  11. @Richo
    What do you mean by “enough said” about ‘Christian Price’ exactly?
    As a BrisVegan I’ve never heard of him either, but what point are you trying to make?

    BTW I Googled ‘Christian Price Melbourne’ and got this at the top of the list:
    Christian Price (AjaxMcCoy) on Twitter
    Name Christian Price; Location Melbourne, Australia; Web fakemc…
    Bio Melbourne writer, comedian, satirist. Will poke fun at government for food

    twitter.com/AjaxMcCoy – Cached – Similar

    So please explain?

  12. Let’s hope this extremist, being a puppet of right mining magnates, gets off the air. Doubt it though since Gina Rinehart could cover the cost of producing the show. But still, some hope.

  13. Just like I said in the comments on the review post. Happened to Beck, now it’s happening to Bolt even faster than we could have hoped.

    Jen13, who are these ‘obnoxious lefties’ on the ABC? The Drum on News24 has a panelist from the Institute of Public Affairs almost every night.

  14. I remeber Bolt saying how much he hated the movie Avatar , because the movie was “political” in that it wanted to stop logging of rain forests..Bolt wants all rain forests mowed down.
    Also his climate change beliefs come from the extreme right wing power players in the US..These are the billionaire Kosch Brothers who do not want anybody or governemnt from stopping them from polluting the envirnement with their diverse oil and gas industries.
    Bolt repeats everything they say via Rupert Murdoch’s press.

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