Showtime Australia last night held its Melbourne launch for Cloudstreet, its anticipated mini-series based on the novel by Tim Winton.
In attendance were Showtime execs Peter Rose and Kim Vecera, Screentime’s Des Monaghan and Greg Haddrick, director Matt Saville, cast and crew including Steve Curry and Geoff Morrell, Film Victoria representatives and media.
When the World Premiere airs later this month on Showcase, it will be exclusive to the channel with good reason. Showtime is rightfully proud of the production and believes the time devoted to producing the series would never have been matched by Free to Air’s furious production model.
Showtime CEO Peter Rose told TV Tonight there were no plans to screen the series later on Free to Air. And if Love My Way, Satisfaction and Tangle are anything to go by, he’ll hold fast to that promise.
Showtime is building its brand as Australia’s answer to HBO with quality productions designed to entice new subscribers. Add to that its US dramas Dexter, True Blood, Boardwalk Empire, and the upcoming Game of Thrones -and it’s a tempting channel.
As a title that is permanently on school curriculums, Cloudstreet is set to be the jewel in the crown.
If you don’t have Pay TV act fast or pray the DVD is in your Christmas stocking.
It premieres on May 22nd.