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Another Nine promo gets it so wrong

A Channel Nine Melbourne promo for The Block is rife with dated footage of the city -and even a shot of Sydney.

Channel Nine promos have come in for a bit of slap lately but it’s hard not to admonish them when they are as clumsy as their latest promo for the “Made in Melbourne” season of The Block.

The footage is so old it must have been put together by someone from another city.

Amongst some of the telltale errors in this clip are:

– green and gold trams. That design went out when the tram network was privatised in 1998.
– the Eureka tower still under construction. It was completed in 2006.
– Annie playing at the Regent Theatre. That was 2001.
– another Yarra shot without any Eureka Tower, nor Freshwater Place, completed in 2005.
– a shot of the MCG with an old stand that was demolished ahead of the 2006 Commonwealth Games.

But the biggest most gob-smacking error of them all?

A shot of Sydney.

At 7 seconds into this “Melbourne” promo is a skyline of Sydney, taken from Darling Harbour.

Seriously guys, are you actually getting paid for this?

[youtube]http://www.youtube.com/watch?v=GoYWwyJsiEk[/youtube]

62 Responses

  1. All the Footage is out of Date, All the trams are old, The MCG footage is from 10 years ago and then they put in old footage of Sydney. Nine is stuck in the past. but i can see where there coming from outdated footage for an outdated show. Theres no way im watching this everynight or at all

  2. I think the real story here is not using dated stock shots (which many commercials and even TV shows do)

    The real story is the angle they are selling. It’s very weird.

  3. @ Jerome… gees mate…u must have high standards…. its one of the best promos on tv at the moment.. I guess we cant tell that u dont like nine at all! can we now??

  4. @LJP GEM in Perth on Sunday afternoon was having technical problems, playing ads for the NSW Lotteries, a dentist in Newcastle etc. Wonder whether Nine’s Perth advertisers noticed their adverts weren’t being broadcast?

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