ABC3’s kids series My Place is lovingly-produced series, full of high production values, strong cast, attention to detail and lavish settings -so why didn’t many viewers watch it on Sunday?
Once again this fine series is being ignored by the broader family audience.
Only 37,000 viewers watched on ABC3 at 5pm on Sunday.
At the same time on ABC2 there were 176,000 watching Peppa Pig and 173,00 watching Pingu.
Even by ABC3 standards the audience for My Place was low.
The top rating show on ABC3 on Sunday was Total Drama Action on 85,000 followed by Stoked (63,000), Star Wars: The Clone Wars (60,000), Dani’s House (58,000), The Legend of Dick and Dom (54,000), Prank Patrol (54,000), Trapped! (50,000), Ship to Shore (43,000), Half Moon Investigations (42,000), Jinx (42,000), Escape from Scorpion Island (42,000) and M.I. High (39,000).
The first season of My Place was one of the showcase programmes of the ABC3 channel launch, but its first run on ABC1 was a failure when it was ambitiously slated at 7:30pm Sunday. It was returned to a 5:30pm timeslot.
It’s a shame this excellent series never seems to get a decent break.
If it doesn’t pull better figures next week ABC should rethink its strategy pronto. Find a way to reward it with a broad audience, deserving of its quality.