2011 hasn’t been a particularly strong one for Getaway.
It began the year stripped back from 60 to 30 minutes, paired with observational series RBT.
Three weeks ago new episodes began appearing on GEM on Friday nights (as a full hour) with RBT netting the 7:30 hour on Thursdays.
The show has been a staple of Nine’s since 1992 and regularly nominated at the Logies. It even survived the global travel panic of 9/11 and the recessio n. Now while the Aussie dollar is high, the show hasn’t been able to leverage off the upturn in overseas travel.
As The Great Outdoors knows very well, there comes a time when postcard shots on a pristine beach begin to look the same.
This is despite the show adding Kate Ceberano earlier this year, plus reports from Jennifer Hawkins.
But a Nine spokesperson told TV Tonight the show was still fulfilling its role.
“Getaway is still very much a part of Nine’s line-up, doing good number for us on a Saturday leading into News.
It’s also on GEM Friday nights at 7.30pm,” they said.
Earlier this year Director of Television Michael Healy also told TV Tonight, “It’s partnered now with RBT which is one of our big success stories from last year so we think it’ a great hour of television we’re offering up. I would be surprised if Getaway doesn’t flip back to an hour.
“Getaway is successful for us for many reasons. Our sales department love the show as well. It’s important we nurture it. It’s been on the schedule for a long time and it’s been very successful for us.”