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Jamie’s Bunch on Top Design

Jamie Durie's new show Top Design borrows from The Brady Bunch for inspiration.

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Jamie Durie’s new show Top Design is due soon on Nine (told you it was a year for renovation) and Nine has now issued a somewhat surprising promo, by licensing the theme song to The Brady Bunch. Yup.

I trust it’s a wacky series,  and that Durie was on board with this concept… because to me it doesn’t really fit with the description of the show’s pitch for contemporary designers to create visual masterpieces.

For comparison, here’s the opening sequence of the US series of Top Design on Bravo:

[youtube]http://www.youtube.com/watch?v=mlosxZQTZc0[/youtube]

No airdate for this one yet.

34 Responses

  1. So what if its corny. Its a fun promotion and its meant to highlight Jamie Durie returning to Nine.
    And besides, why do all promos have to be so classy and uptight. Don’t be so critical.
    Have a little fun people.

  4. Michael*Oz

    Correct me if I’m wrong but a promos “job” is to make people want to tune in to a show.

    Not promot blog posts and
    Dozens of comments about how embarrassing the promo is

    That promo single handedly has turned hundreds of thousands of people
    Off from wanting to watch what could be a promising show

    Myself included

  7. When me and my parents watched that ad come on last night, we could not help but cringe for the whole time. It is by far the worst promo for a tv show in Australian history. Completely irrelevant to the genre of show, irritating and downright nonsense. A little bit of annoyance can work in advertising but trying as hard as you can to annoy people (like the new Coles “Downtown” ad) can have the opposite effect and actually makes people want to boycott just because of the ad!

  8. I could not believe it when I saw it. Clearly out of the same production agency as the 7’oblock promo. Just awful. I am so much more interested in watching the renovators on ten…based on the promos alone!!!

  12. Just saw this monstrosity on Nine & thought I’d come on here to see if anyone else has mentioned it.

    Didn’t catch all of it fortunately, just enough to hear them singing about Jamies back … can think of some other lyrics too … “Jamies back, but we gave away all his shows” … “Watch out Scott Cam, you’re about to be boned!”

    Bit stupid for them to be running it while they are trying to get people to watch The Block again — heres a new renovating show, by the original host of the series we are showing now (the host who abandoned us for another network, then went overseas to make the big $$$ … failed, and has come crawling back to us).

    Then again — its Channel Nine … says it all really! If they want promo videos of Jamie Durie dancing around, maybe they can look into his past 😉

  13. omg i’m so glad u wrote this post. i saw the promo last night and couldn’t believe what i was seeing.
    It’s so 1980s. really daggy and unoriginal.
    Can’t believe durie agreed to be part of it.

  15. The US show “Top Design” takes professional designers, gives them projects then critiques the results. Bravo’s sister show “Top Chef” is the same thing for cooking. Unfortunately, while the chefs are great, the designers truly suck.

    I commented to my wife after Ep 1 of The Block that the amateur designers on The Block did a far better job of a “white box” challenge than the professionals on Top Design.

    Then I saw the promo for Jamie’s Top Design. It’s not the same as the US version as they’re not professionals (from what I could make out) so it could be worth a look. There’s been no great design show anywhere yet.

    Design Star sucked even more than Top Design.

  18. Well, the ad is cheesy and I don’t know how well it will fit with the placement and targetting for the show, but we’d be all bagging them if they’d simply ripped off the other one. I don’t think Durie’s show will be as up-market as Bravo’s (caravans?). I also don’t think that an ad like Bravo’s would have engaged Nine’s traditional audience nor attracted fans of programs such as Grand Designs.

    The ad has effectively made Jamie the focus and main draw, with regular folk that Nine’s audience can relate to competing against each other. It’s more like The Block II than Top Design.

  21. Well the promo worked, the new shows name and channel is stuck in my head! Looks interesting, sort of like The Renovators… I will give it a go, but I do miss him not hosting The Block where he belongs.

  25. I was Gobsmacked when I watched this promo. Awful. Awful. Awful.
    This is tired, lame, unoriginal, tacky and just plainful awful… Have I said that already.
    In fact it is so bad, it will gain traction and alert more people to the show, so if that was your intention Channel 9 Promo department, well done.
    Jamie Durie, you also deserve a bollocking, because you’ve been around long enough and you have enough cred, that when this concept was pitched you should have told them where they could stick their bunch.
    A classy show (in other markets) is paraded here in this promo so poorly. I don’t even have words. Oh yes I do…. Awful….

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