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Aussies win for promo work in NYC

Foxtel, Seven, Nine, One HD, and SBS are amongst the Australian winners at the Broadcast Design Gold Awards.

Foxtel, Seven, Nine, One HD, and SBS are amongst the Australian winners at the Broadcast Design Gold Awards held recently in New York, which recognise work in promos and marketing.

Each category awards a Gold, Silver and Bronze. Australian wins at the 2011 Promotion & Marketing World Gold Award Winners include:

PR Campaign Of The Year
Gold
Great Migrations
National Geographic Channel ‐ Australia

Promos At The Movies
Gold
Great Migrations
National Geographic Channel ‐ Australia

Bronze
Showtime Film Festival 2010
Showtime Australia

Consumer Print Ad
Bronze
Dancing With The Stars FPC Magazine Print
Seven Network

Consumer Print Campaign
Silver
The X Factor Print Campaign
Seven Network Limited

Bronze
Dancing With The Stars Print Campaign
Seven Network

Trade Print Ad
Silver
Six Pack
National Geographic Channel ‐ Australia

Outdoor/Environmental/Transit Ad
Gold
The X Factor Outdoor Single Ad
Seven Network Limited

Outdoor/Environmental/Transit Ad Campaign
Gold
The X Factor Outdoor Campaign
Seven Network Limited

General Branding/Image ‐ Radio
7mate Radio Campaign ‐ Version 2 (Single Spot)
Seven Network Limited

Program Promotion: Radio
Gold
MNC ‐ Mad Men Season 4 Radio Promo
Movie Network Channels Australia

Program Promotion: Entertainment ‐ Radio
Gold
The X Factor Radio Version 2
Seven Network

Silver
The X Factor 30 Sec Radio Version 1
Seven Network

Bronze
Beauty & The Geek Program Promotion
Seven Network Limited

General Branding/Image ‐ Television
Gold
Max Brand Image
XYZ Networks

Bronze
Get Into UKTV
BBC Worldwide Channels Australia

Program Promotion Spot ‐ In‐House
Bronze
Tough Nuts‐Australia’s Hardest Criminals ‐ Coming Soon
Foxtel Management Pty Ltd

Program Promotion Spot: Out‐Of‐House
Bronze
Spirited Launch
Foxtel ‐ W Channel With Tactic

On‐Air Consumer Tie‐In Promotion
Gold
Predator
One HD

Silver
Shrek
Seven Network

Program Promotion Spot: Out‐Of‐House
Bronze
Spirited Launch
Foxtel ‐ W Channel With Tactic

Comedy Program Campaign
Bronze
The Chasers War On Everything ‐ ”Not Recommended”
Foxtel Management ‐ The Comedy Channel

Entertainment Program Campaign
Gold
Late Night With Jimmy Fallon ‐ The Jimmy Channel
Foxtel Management Pty ‐ The Comedy Channel

Live Event Campaign
Gold
Don’t Mess With Golf
One HD

Sports Program Spot (Not A Live Event)
Gold
NBL ‐ Live At Your Place
One HD

Bronze
State Of Origin 2010
Nine Network Australia

Special News Report Or Event Programming
Gold
Australian Federal Election
Nine Network Australia

Bronze
X Factor Campaign
Seven Network

Children’s Program Campaign ‐ Live Action
Silver
Fox8 Ultimate School Musical Campaign Launch
Fox8 | Foxtel Pty Ltd

Children’s Program Spot ‐ Live Action
Bronze
Fox8 Ultimate School Musical Launch
Fox8 | Foxtel Pty Ltd

Non‐Fiction/Reality Programming Campaign
Gold
Tough Nuts‐Australia’s Hardest Criminals ‐ Campaign
Foxtel Management Pty Ltd

Bronze
Come Dine With Me Australia ‐ Lifestyle
XYZ Networks

Interstitial/”Promo‐Tainment”/Program Wraps Campaign
Gold
Nat Geo Wild Animal Encounters
National Geographic Channel ‐ Australia

Adult Programming Spot
Silver
Secret Sex Lives Of Australian Men And Women ‐ Lifestyle You
XYZ Networks

Stunt Promotion ‐ On‐Air Only
Gold
After The Tennis
Seven Network

Bronze
13th Street Teasers
BDA Creative

Interstitial/Advertiser Integration/Program Wraps Campaign
Bronze
My Kitchen Rules/Subaru
Seven Network

Movie Promotion
Bronze
The Dark Knight
Nine Network Australia

Program Promotion ‐ Entertainment
Gold
The Farmer Wants A Wife Season 5
Nine Network Australia

Animation
Gold
Immigration Nation
SBS

Silver
Film
SBS

Marketing Video/Presentation ‐ External
Silver
The Comedy Channel ‐ Great Content, S#!T Office
Foxtel Management Pty Ltd

Editing
Gold
Tough Nuts‐Australia’s Hardest Criminals ‐ Coming Soon
Foxtel Management Pty Ltd

Directing
Bronze
Get Into UKTV
BBC Worldwide Channels Australia

Use Of An Original Composition In A Promotion
Gold
Bronze
World Cup
SBS Corporation

Network/Channel Station/Platform Website
Bronze
The Nick Shack Nickelodeon.com.au
Nickelodeon Australia

General Branding/Image Campaign Using Integrated Media
Gold
UKTV ‐ Get Into UKTV Nz
BBC Worldwide Channels Australia

Bronze
BBC Knowledge Australia ‐ A Little Knowledge Goes A Long Way
BBC Worldwide Channels Australia

Holiday/Special Event Campaign Using Integrated Media
Gold
World Cup
SBS

News/Information Program Promotion Campaign Using Integrated Media
Gold
Immigration Nation
SBS

Holiday/Special Event Campaign Using Integrated Media
Gold
World Cup
SBS

Meanwhile, zspace has won two World Broadcast Design Gold Awards in New York for GEM and for ABC Children’s Television’s Giggle & Hoot: Sweet Dreams.

GEM won world gold for best Integrated Media, Network/Channel Package Design: Image All Media, and Giggle & Hoot for Other Design Applications: Music Video or Short Subject.

You can read more at 2011 Design World Gold Award Winners

7 Responses

  1. I thought the X factor promos were really great last year, good to see it got recognized, because it wasn’t recognized in ratings. If you YouTube the promos for the US or UK versions which get 19 times the audience they are garbage compared to the Aussie ones. Hopefully this years are just as good.

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