David Mott: “Content is still king.”
TEN Programming Chief David Mott says broadcast is driving online and not the other way around.
Who’d be a Programmer?
It’s a job we’d all secretly love to take a stab at. And one that everybody is convinced they could do better than the other bloke.
But the pressure is enormous: potentially starting every day with a black cloud, dealing with micro-managing CEOs, sales, production, publicity and shareholders. And somewhere finding time to be creative, and maybe, just maybe, actually being innovative.
WA Today has an interesting profile of TEN’s David Mott, including his years growing up in Perth (also Tim Worner’s home city).
Amongst some of his thoughts, Mott tells the newspaper that online still trails television.
”There’s no question that it all goes back to content. The old adage, ‘content is king’, is even more so,” he says. ”No matter what way you cut it, broadcast is driving online and not the other way around. I can’t see that changing for some time, as long as the content is compelling enough.”
But what does he think about the evil foe of programmers: torrents?
”There’s this expectation: ‘What do you mean I’ve got to wait?,’ ” he says. ”It’s an interesting philosophical debate that we’re having about where’s the content delivery going to be, and what’s the audience expectation going to be. They won’t be prepared to wait, for anything.”
Despite TEN’s current turmoil, he likes his job.
”Absolutely,” he says. ”There’s no question you go through a lot of hard yards and you make some tough calls in certain areas. But I think you’ve got to love it, because you’re living it.”
You can read more here.