Following on from Foxtel’s enthusiasm at the 2012 Olympics, now just one year and counting, Nine is also upbeat about the big event.
It has exclusive live coverage of the opening ceremony, which takes place on July 27 2012 (UK time).
In a statement today Nine declared, “We’re immensely proud to be the Australian free-to-air broadcaster and will deliver what promises to be the best Olympic broadcast ever.
“Nine are proud to announce our Olympic broadcast partners including Coles, Commonwealth Bank, McDonald’s, Qantas, Swisse and Harvey Norman.”
Nine has so far sold more than $50m of ad revenue is expecting to at least double that figure.
The Australian Financial Review has estimated Nine’s costs at $55m for rights and $25m in production costs.
Nine has also issued a short promo today, to mark the one year countdown.