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2.56m for MasterChef finale, but it trails 2010 results.

TEN wins Sunday with an impressive 2.56m for MasterChef The Winner Announced -but it's a long way behind 2010's 3.96m.

An impressive 2.56m viewers watched MasterChef Australia: The Winner Announced last night.

The show had its biggest audience in Melbourne with 853,000 viewers, ahead of Sydney’s 761,000.

Another 2.33m watched MasterChef Australia: Finale Night and 1.81m watched the first portion of the contest, MasterChef Australia: Sunday.

But the 2.56m trails the figures for 2010 by a long shot, when it pulled 3.96m in preliminary figures.

It also means Australia’s Got Talent: The Winner Announced last week (2.85m in preliminary figures) eclipsed the cook-off.

But it was enough for TEN to dominate the night, with a 33.6% share, well in front of Nine (25.4%) and Seven (22.4%).

TEN Programming Chief David Mott, said: “MasterChef 2011 has been an outstanding broadcast and online success, commanding a significant and loyal following over 14 big weeks.

“Throughout this season, the show has delivered the kind of demographically targeted audiences that we have come to expect of the MasterChef franchise. Last night’s audience confirms that MasterChef Australia is the one of the most consistent and important formats on Australian television.”

Excluding News, the other strong result for the night was The Block which creatively coded its 90 minute episode into two: The Block: Room Winner Revealed (1.82m) and The Block: Sunday (1.43m) -let’s hope this isn’t a weekly tactic.

TEN’s brazen ploy to lure viewers into The Renovators saw it attract 1.26m viewers. While the network will defend it was its best result yet, it was also a switch-off for 550,000 viewers.

Seven’s best outside of News was Sunday Night on 1.14m and Midsomer Murders was ABC’s best on 1.1m.

Week 33.

35 Responses

  1. I think it’s hilarious all these people who claim to have no interest in this show, never watched it, never care for it, but yet took the time to open this article, read it and comment on it. Do these people spend all their time reading and commenting news articles about things that don’t interest them? Must have a lot of spare time…

  2. I am glad to see those figures. TEN can’t crow this is the #1 reality show anymore. Australia’s Got Talent takes that crown now.

    Renovators is a piece of crap that has been rolled around in the mud and left to dry. Its bad.

  3. So any further analysis on on-line viewing figures? Whenever we forgot to record MC, we always watched it on the Ten website. Same goes for Good Game and The Amazing Race as well as a couple of others. Surely on-line views are easier and more accurate that OzTam stats.

  4. 🙁 sad to see those figures! but still.. this season was so bad, did not live up to season 1 nor 2. The contestants were boring and i really think im getting over MC now :(. Wouldve liked to see it crack the 3 mill mark but whatever!

  5. @Steven, I agree with you, the UN episode was bizarre. In fact, much of New York week was weird, I didn’t enjoy it near as much as last year’s Europe week.

    Throwing in an episode of The Renovators probably did effect the ratings. Can you imagine if Nine did that, say, with the football grand final. What if they played the first half of the football grand final, then ran an episode of Hamish and Andy, then played the second half. It is treating the audience with utter contempt. I doubt whether Ten will ever be tempted to pull such a stupid and misguided programming stunt again.

  6. I’ve said it before, and i’ll say it again, you are not a chef unless you do an apprenticeship, so they are only cooks, and not even qualified cooks !

  7. One episode sums up this result.

    3 Judges who think they are amazingly good, and powerful standing in the great hall in the U.N in front of 5 or 6 people who look like their world is about to end if they dont win in a building that is mean to represent so much more than a cooking competition.

    Shocking, disgusting…………..

  8. I agree with NJK, it is a massive fail.

    The whole approach of throwing a dud programme in-between two episodes of their flagship is arrogant and suggests that viewers are more than happy to sit through an hour of something they dont like.

    It kind of reminds me of a Vegas casino ploy to offer free drinks to anyone who is gambling, only that the drinks are watered down and few and far between.

    I think it was detrimental to the ratings of Ten’s programme of the year considering that such a substantial drop in average audience vs last year.

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