First it was The Games, now The Gruen Transfer?
Zapruder’s Other Films’ have lawyers on the case in London after Channel Four commissioned a pilot for The Mad Bad Ad Show.
The UK panel show hosted by comedians Micky Flanagan and Mark Watson draws upon panellists from the advertising industry and “brings together an original mix of Fact Ent challenges, panel show banter and documentary insight. It involves classic adverts, funny adverts from overseas, and even adverts made especially by the teams for the show.”
Channel 4’s Commissioning Editor for Entertainment Madeleine Knight even goes so far as to say, “We all connect with famous ads but we don’t always know why. Why do drum-playing gorillas make you buy chocolate or meerkats sell insurance? In this new panel show, Micky Flanagan and Mark Watson join some of the ad industry’s biggest names to examine the science of adverts and come up with some ads of their own for impossible-to-sell products.”
Shameless stuff. Gruen Transfer previously tackled the drum-playing gorilla from Cadburys.
A pilot of Gruen was made for BBC3 in 2009 and the format has previously been pitched at global TV markets.
The Games creators John Clarke and Ross Stevenson are continuing their pursuit of a claim against the BBC, after they pitched the concept in 2008-09 to the show’s eventual writer and producer.
In copyright legal cases much of the issue lays with execution not in ideas.
Some viewers have noted similarities between Good News Week and the UK’s Have I Got News For You, and Spicks and Specks and the UK’s Never Mind the Buzzcocks.
Source: The Australian