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MasterChef-interruptus angers viewers

The interrupted finale for MasterChef will also leave a sour taste in viewers' mouths as viewers talk of switching off The Renovators in protest.

TEN’s split-programming of the MasterChef finale, with The Renovators sandwiched in between, angered many viewers last night.

TEN screened The Renovators at 7:30pm after the first two challenges of the MasterChef cook-off. Viewers were forced to return at 8:30pm for the third challenge and final scores.

The winner wasn’t announced until around 9:45pm AEST -too late for many kids who are fans of the show.

Last night both TV Tonight readers and Twitter accounts were directing their fury at TEN, with many indicating they would refuse to watch The Renovators in protest. It may well go down as one of the clumsiest Programming moves of the year.

The bizarre plot, designed to capitalise on TEN’s finale audience, follows previous criticism that TEN has programmed the new series too soon, expecting viewers to sit through too much reality content.

The Shine Australia series has cost millions but TEN might have endeared more viewers to the show with a more considered programming plan.

The interrupted finale for MasterChef will also leave a sour taste in viewers’ mouths on the back of a season that has already attracted considerable criticism. It was the last in a string of disappointments for viewers.

Last night both “Channel 10” and “Channel Ten” were trending on Twitter, but it wasn’t over who was the best cook:

ElizabHk:
Many friends cranky with Ch10’s decision to split #Masterchef finale with #TheRenovators.

nicchristensen:
We are now getting angry calls on Radio 2GB about the Channel 10 #Masterchef programming decision – people are angry

AZ_HiFi:
mass exodus from tv when The Block started on Ch10. #masterchef #michaelFTW

artsjourno:
Don’t get caught by the pathetic Network Ten #masterchef ploy to make you watch The Renovators. Grand Designs on ABC 1 now.

realityraver:
This break in Masterchef transmission is treating the fans with contempt. #masterchef

stephenmead:
Great story on 60 minutes #masterchef well not masterchef – am watching anything but CH10 until 8:30

CraigCarlyon:
I am glad ch10 split #masterchef I have discovered so many interesting shows on other channels

luisaliving:
Dear Channel Ten, thanks for time to cook and eat dinner in between #masterchef finale sessions.

PipRMB:
Well we’ve switched off the telly between #masterchef finales and having a family chat. Now we’ve got something to thank Channel Ten for!

MichaelByrnes:
This #masterchef finale is so long you could fly to the Noma restaurant in Copenhagen, have a meal and return before it’s over.

robynming:
Channel Ten, do we really need a flashback? I remember what happened an hour ago… #MasterChef

55 Responses

  1. This is typical of the half-witted thinking that governs television today. At a time when they should be doing all they can to cultivate viewers, they still alienate us at every turn. I almost never watch TV now, but had been recording Masterchef. Like many others, I found that the programming wrong-footed my Tivo, which recorded the first, but not the second installment. So I ended up getting the results online and not watching either! Another viewing experience tarnished; another reason not to bother investing in the next series, another reason to stick to downloads and DVDs. I wonder if the network boys and girls will get a clue before their business trickles away completely?

  2. Craig : lol
    I hope ten cancel masterchef after a year with a lot of criticism , just end it with with kids masterchef (as it is already filmed)at the end of the year and finsh it.

  3. Just looked at the ratings and whilst MC is down ot still was huge and renovators got the big piggy back bump that 10 were hoping for.
    Whilst I didn’t like the split MC finale I think 10 might have won some fans for The Renovators which had been struggling.
    Master stroke move or just annoying, either way 10 are happy. Interesting to see what the Renovators get from here on.

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