Does MasterChef have any hope of matching its record ratings of 2010 when it topped 3.9m? No.
Last night the show attracted 1.67m viewers and was the night’s top rating show.
That’s still an impressive figure in the new multichannel environment, but it doesn’t make up for the fact the show doesn’t have the same buzz as when we were choosing between Adam Liaw, Callum Hann and Claire Winton Burn. Such was the fascination with the 2010 finale it even forced Julia Gillard and Tony Abbott to reschedule a national election debate, for fear of being ignored.
Last year the equivalent episode was 2.46m when the Top 3 cooked for the Governor General. Every episode in the last full week, except the Friday Masterclass was, over 2.1m.
Since the arrival of ELEVEN, 7mate and GEM we also have more choices and shows topping the 2m mark is more rare. But you get the feeling it’s not the sole reason we’re tracking well behind 2010. The 2.85m reached by Australia’s Got Talent has now thrown down the gauntlet to MasterChef.
In Wednesday night results MasterChef nevertheless thumped Highway Patrol / World’s Deadliest Roads (1.06m / 818,000), Top Design (590,000), 7.30 / The New Inventors (463,000 / 452,000), and Tropic Of Capricorn (186,000).
The Block won at 7pm with 1.23m over Home and Away (1.00m), ABC News (839,000) and The 7pm Project (722,000).
The Gruen Transfer returned with 1.07m, lifting above its Spicks and Specks lead in of 747,000. Elsewhere Criminal Minds averaged 949,000, followed by The Renovators (784,000), RPA (582,000), and Seduction In The City (131,000).
TEN also vhas big problems with The Defenders at just 297,000 at 9:30pm.
Seven won Wednesday night.